A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Unified Communications as a Service (UCaaS)
UCaaS, or Unified Communications as a Service, is a cloud-based communication system that integrates…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Increased Accessibility Enhances Digital Customer Experience
As brands are increasingly reliant on technology to engage with their customers, accessibility has emerged as a critical component of…
