Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Data Management Platform (DMP)
A Data Management Platform (DMP) is web-based software used by marketers to collect and…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Average Speed to Answer (ASA)
Average Speed to Answer (ASA) is a critical metric used in call center operations…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
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Enhancing customer success with artificial intelligence-based approaches
Organizations are increasingly turning to artificial intelligence (AI) as a catalyst for enhancing customer success. The integration of AI technologies…
