Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Data Clean Room
The data clean room is a secure digital environment where several parties can allow…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
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