Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Customer Journey Orchestration (CJO)
Customer Journey Orchestration platforms enable marketers to utilize multi-channel or omnichannel marketing techniques.
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Business Value
Business value is the return on investment that is achieved by an initiative. Another…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
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Expert Mode
Expert Mode: The Human Touch in a Tech-Driven World
The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these…
Expert Mode: Redefining Loyalty in the Age of Experiential Travel
The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique…
Expert Mode: Building Belief in Marketing at Scale
Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at…
Expert Mode: Navigating the Furniture Retail Landscape with Agentic AI
The retail landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: Seeing the value in customer education
This article was written by Greg Kihlström for CustomerThink. A well-educated customer is valuable in a myriad of ways to…
