Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Generative AI
Generative AI is the technique of designing AI that mimics human imagination and creativity.
Customer Satisfaction Score (CSAT)
Organizations use the Customer Satisfaction Score, or CSAT, as a way to measure satisfaction…
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Multi-touch Attribution (MTA)
Multi-touch attribution allows marketers to have a better understanding of the impact on individual…
Order Management System (OMS)
Order Management Systems (OMS) are comprehensive, software-based platforms designed to facilitate and streamline the…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: Navigating the Shifting Sands of the Marketing Talent Landscape
The marketing landscape is in constant flux, and the talent pool that supports it must…
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most…
Expert Mode: Navigating AI’s Effect on Publishing and SEO
The publishing industry is undergoing a seismic shift, driven by the rise of AI-powered search…
Expert Mode: Rethinking the Consumer Journey in a Connected Ecosystem
The classic marketing funnel—awareness, consideration, conversion—feels quaint in today’s dynamic digital landscape. Consumers engage with…
Upcoming Events
Hubspot Inbound 2026
INBOUND 2026 is heading back to Boston. Better growth starts here. Hosted by HubSpot,…
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
HR Expert: 4 Signs Your Team is Stuck in Overthinking Mode – And How It Harms Productivity
From decision delays to feedback overload, here’s how managers can spot and fix analysis paralysis
