Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
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More Articles on MarTech, AI, & Customer Experience
The human role in AI oversight and ethics
There is no doubt that artificial intelligence (AI) stands out as a transformative force, promising to revolutionize various sectors, including…
