Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
Today, we’re going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We’ll look at the data trends shaping retail, how to navigate the complex pressures on merchants today, and why this often-overlooked part of the business might be the…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Random Forest
Random Forest is a supervised machine learning algorithm that uses an ensemble of decision…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Wrike
Wrike is a versatile enterprise-level work management platform that provides teams with a single…
Audioeye
Audioeye is a Software as a Service (SaaS) platform that provides website accessibility solutions…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Virtual Reality (VR)
Virtual Reality (VR) is a simulated digital environment that completely immerses users in a…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
Hightouch
Hightouch is a data and AI platform for marketing and personalization. Find insights, run…
Third-Party Cookies
Third-party cookies are small pieces of data that are stored on a user’s device…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Ask Rally
AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And…
Expert Mode: AI and Micro-Influencers Are the Secret to Winning Q5
The holiday season may feel like it ends with a bang on December 25, but…
Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Balancing automation with human touch in the patient experience
The healthcare landscape is undergoing a significant transformation, driven by technological advancements and a growing emphasis on patient-centered care. One…
