A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#629: Why generative AI transparency is so important with Matt Van Itallie, Sema Software
Today, we’re joined by Matt Van Itallie, CEO of Sema Software, a leading code and software analytics platform that has…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Inbound Marketing
visitors through earned interest, and often through helpful content.
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Performing meaningful actions with AI agents
In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a transformative force, reshaping how brands…
