A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#632: Driving measurable retail growth with Cédric Chereau, EagleAI
Today, we’re joined by Cédric Chereau, Managing Director at EagleAI, an industry leader specializing in loyalty, personalized promotions, and omnichannel…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Information Architecture
Information architecture is the practice of structuring and organizing content. This may apply to…
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) is a C-level executive responsible for developing and executing…
Target Audience
A target audience is a group of individuals that a business intends to reach…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
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More Articles on MarTech, AI, & Customer Experience
Consumer trust of individuals is greater than that of brands
A significant shift in consumer behavior has emerged: individuals are often trusted more than brands. This paradigm shift has profound…
