A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#627: The forces redefining brand loyalty with Ian Baer, Sooth
Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape?…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Data Management Platform (DMP)
A Data Management Platform (DMP) is web-based software used by marketers to collect and…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Building brand community through belief
Building brand community through belief is a powerful strategy for businesses looking to establish a loyal customer base and drive…
