A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs
Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Inbound Marketing
visitors through earned interest, and often through helpful content.
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Data literacy enhances marketing effectiveness
The ability to understand and leverage data is no longer optional; it is essential. As the podcast transcript reveals, data…
