A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#20: One Amazing Thing About Clicktivated with Chris Roebuck
What if you could transform passive viewing into active engagement by enabling viewers to click on specific items within a…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Data Management Platform (DMP)
A Data Management Platform (DMP) is web-based software used by marketers to collect and…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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Unleashing the Power of SEO on Social Media Channels
Just as SEO best practices require revision whenever Google’s periodic core updates take effect, so do social media best practices.…
