Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Holdout Campaign
A holdout campaign is an experiment in which a predefined portion of an eligible…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Inbound Marketing
visitors through earned interest, and often through helpful content.
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
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More Articles on MarTech, AI, & Customer Experience
The human role in AI oversight and ethics
There is no doubt that artificial intelligence (AI) stands out as a transformative force, promising to revolutionize various sectors, including…
