A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#636: Building resilience in customer service operations with John Finch, RingCentral
Today, we’re discussing how AI and cloud-based solutions can help organizations manage crises and enhance customer service operations with John…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Data Management Platform (DMP)
A Data Management Platform (DMP) is web-based software used by marketers to collect and…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Consumer trust of individuals is greater than that of brands
A significant shift in consumer behavior has emerged: individuals are often trusted more than brands. This paradigm shift has profound…
