A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#22: One Amazing Thing About Originality.AI with Jon Gillham
Welcome to One Amazing About… Originality.AI. I’m your host, Greg Kihlström and I’d like to welcome Jon Gillham, Founder at…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Performing meaningful actions with AI agents
In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a transformative force, reshaping how brands…
