A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#9: Three Ways to Grow Plants and a Thriving National Business with Your BFF
In this episode of “Worth Knowing,” we dive into the world of Kate Ferguson, co-founder of Flourish Plant Care. Kate’s…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Building internal relationships for organizational success
The importance of building relationships within an organization cannot be overstated. The ability to foster connections within an organization is…
