A Guide to Marketing Technology and CX

When developing your CX roadmap, your Key Stakeholder Map should go way beyond a list of key stakeholders and their degree of influence.  It should include any gap that you have from a trustworthiness standpoint.  And it should include a strategy of how to close that gap - in your role as a guide, not their hero.

Loyalty is essential for success in today's retail industry. In the interview with Sarah Jarvis from Eagle Eye Solutions, they discuss the importance of loyalty programs and customer engagement in driving sales and maintaining a competitive edge.

These days, where customers have more options and higher expectations than ever before, optimizing and personalizing customer touchpoints has become crucial for businesses.

The concept of "communicating why's behind the what's" is a crucial aspect of driving successful change and transformation within an organization. This concept emphasizes the importance of clearly articulating the reasons and motivations behind a change initiative to all stakeholders involved.

AI, or artificial intelligence, has become a buzzword as fast-growing applications such as ChatGPT have amassed massive user numbers within the last year. With advancements in technology and the increasing presence of AI in various industries, it is easy to get lost in the hype and confusion surrounding this field. However, understanding the different types of AI can help businesses navigate this landscape more effectively.

Journey management is a holistic approach to understanding and improving the way customers interact with a brand. It goes beyond simply mapping out the customer journey and encompasses all touchpoints, both online and offline, that a customer encounters when engaging with a brand.

The simple response is NO. While these terms are frequently interchanged, distinct nuances differentiate them. This article delves into these disparities, aiding in the identification of the right solution for your business requirements.

Data-driven success in advertising is a key aspect of modern marketing strategies. By utilizing data and analytics, advertisers are able to target their audiences more effectively and deliver relevant ads that resonate with consumers. This ultimately leads to higher engagement, increased sales, and a better return on ad spend (ROAS).