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#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience
Today, we’re going to talk about design systems. But probably not in the way you’re used to thinking about them. We’re moving past the idea of a design system as just a rulebook or a library of components, and exploring how it can become a true catalyst for digital transformation—a tool that breaks down silos, accelerates business outcomes, and fundamentally changes how teams work together. To help…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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The marketing wiki with everything you need to know:
Most popular terms
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
MOO
MOO is an online print and design company that enables businesses to create premium,…
Chris O’Neill
Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE:…
Adrian Swinscoe
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling…
Channel99
Channel99 is a B2B performance marketing and attribution platform that measures how digital marketing…
Delivery Duty Paid (DDP)
Delivery Duty Paid (DDP) is an international shipping agreement where the seller assumes full…
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Sid Banerjee
Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Brit Starr
Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing…
Tom Schmitt
As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee,…
Business Orchestration and Automation Technologies (BOAT)
Business Orchestration and Automation Technologies (BOAT) refer to a category of enterprise software solutions…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with…
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More Articles on MarTech, AI, & Customer Experience
As we move into 2025, the landscape of the job market, particularly for marketing professionals, is undergoing significant transformation. In…
