Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
Tiktokification
TikTokification is transforming social media marketing by prioritizing engaging, concise video content that captures…
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
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More Articles on MarTech, AI, & Customer Experience
Increased Accessibility Enhances Digital Customer Experience
As brands are increasingly reliant on technology to engage with their customers, accessibility has emerged as a critical component of…
