Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
Sprint Planning Agenda Template
You can use this Sprint Planning Meeting Agenda Template and modify it for your…
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Rich Communication Services (RCS)
Rich Communication Services (RCS) is a modern messaging protocol that upgrades traditional SMS (Short…
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
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More Articles on MarTech, AI, & Customer Experience
Prioritize more impactfully for customer and business impact
The importance of prioritizing initiatives that enhance both customer experience and business value and performance cannot be overstated. Organizations must…
