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#765: Hexagon AB’s George Chang on building a unified system of marketing measurement
Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience. We’ll explore how to create a disciplined conversion rate optimization program where usability testing, A/B experimentation, and personalization aren’t just separate tactics, but a unified system, especially within a powerful platform like SitecoreAI, to build experiences that adapt to customer needs,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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Fredrik Skantze
Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers…
Contentful
Contentful is a leading composable content platform that allows digital teams to create, manage,…
Data Lake
A data lake is a centralized repository that stores raw, semi-structured, and structured data…
Michelle Boockoff-Bajdek
Michelle Boockoff-Bajdek is CMO at Sitecore .
Talisha Padgett
Talisha Padgett is GM Martech, AI & Automation at Microsoft
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Robin Ross
Robin Ross is a marketing and strategy executive with 20+ years of experience driving…
Atarim
Atarim is a visual collaboration and feedback platform built for marketing teams, agencies, and…
The Office of Experience
The Office of Experience (OX) is a global creative agency that designs and builds…
Typeface
Typeface is an enterprise-grade generative AI platform designed specifically for creating personalized, on-brand marketing…
Data Warehouse
A data warehouse is a centralized, governed repository that stores integrated, historical data from…
Square
Square offers a comprehensive suite of software, hardware, and financial services designed to help…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
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Embracing authentic storytelling for greater engagement
As consumers are bombarded with content from all directions, the need for authentic storytelling has never been more critical. Thus,…
