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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Karla Jo Helms 

Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™. Karla…

Medallia

Medallia is a customer experience management (CEM) platform that captures customer feedback across various…

Star Schema

A star schema is a dimensional data model used for analytics in which a…

Greg Kihlström, MarTech and AI Adoption Though Leader

Greg Kihlström

Greg Kihlström is a recognized thought leader in the domain of marketing technology (MarTech),…

Noah Zamansky

Noah Zamansky is VP of Product, Client Experience at Stitch Fix He was previously…

Traject Data

Traject Data provides a white-label, API-first solution that delivers high-volume SEO and marketing data…

Zappi

Zappi is an agile consumer insights platform designed to help enterprise brands and creators…

Mike Taylor

Mike Taylor is the CEO & Co-Founder of Rally. He built a 50 person…

Connected TV (CTV)

Connected TV (CTV) refers to any television set that can access the internet to…

Dominik Angerer

A web performance specialist and perfectionist. After working for big agencies as a full…

Structural Friction Index (SFI)

Structural Friction Index (SFI) is a lightweight operational metric proposed by Greg Kihlström of…

Jeff Zotara

Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Fixing the Most Broken Part of CX—How AI Is Reinventing Customer Onboarding

Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement…

Expert Mode: How Dirty Water Built a Cult Brand by Thinking Like a Bartender

When most people think of launching a new beverage brand, they picture sleek branding, influencer…

Expert Mode: Why Slow is the New Down—and What That Means for Digital Experience

Your website might technically be “up,” but if it’s slow, your customers have already moved…


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