Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
Agentic AI
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
5 Brand as Facilitator (Evolution of Brands)
The brand, which was primarily thought of in the past as the “maker” of…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Business Lifetime Value (BLV)
Business Lifetime Value (BLV) is a comprehensive metric that quantifies the total financial contribution…
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More Articles on MarTech, AI, & Customer Experience
Consumer trust of individuals is greater than that of brands
A significant shift in consumer behavior has emerged: individuals are often trusted more than brands. This paradigm shift has profound…
