Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Employee Experience (EX)
Similar to how Customer Experience (CX) is the sum of all interactions that a…
Sales Qualified Lead (SQL)
A sales qualified lead (SQL) is a potential customer that has already been deemed…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
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More Articles on MarTech, AI, & Customer Experience
Authenticity drives effective AI generated content
In marketing, the integration of artificial intelligence (AI) into content creation has sparked both excitement and concern among marketers. While…
