Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie
Today, we’re going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I’d like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…
Ask Rally
AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…
Snipp
Snipp is a marketing technology platform specializing in promotions, rebates, and loyalty programs. It…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Aparna Khurjekar
parna Khurjekar brings more than two decades' worth of experience in the telecommunications industry.…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
Constant Contact
Constant Contact is an email marketing and automation platform designed to help small businesses…
Intuit Mailchimp
Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses…
Storyblok
Storyblok is a headless, composable CMS that empowers developers and marketers to collaboratively build…
MOO
MOO is an online print and design company that enables businesses to create premium,…
arrivia
Arrivia is a travel technology company offering a suite of API-driven solutions for travel…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…
Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…
Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Embracing AI as Collaboration Over Replacement
In recent years, the conversation around artificial intelligence (AI) has evolved from a mere technological curiosity to a critical focal…









