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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Jeff Zotara
Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…
Janna Navarro
Janna has two decades of experience spearheading brand evolution across sectors such as automotive…
Over-the-Top (OTT)
Over-the-Top (OTT) refers to the delivery of video, audio, and other media content directly…
Lena Moriarty
Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…
Structural Friction Index (SFI)
Structural Friction Index (SFI) is a lightweight operational metric proposed by Greg Kihlström of…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Dan Russotto
Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…
Manisha Powar
Manisha Powar is a product and business leader specialized in building B2B Enterprise SaaS…
Derek Slager
Derek co-founded Amperity to create a tool that would give marketers and analysts access…
Americans with Disabilities Act (ADA)
The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…
Kevin Li
At Optimizely (previously Episerver before rebrand), I describe my job as a “tale of…
Sean King
Sean King is the Chief Revenue Officer & GM, Commercial at Veritone, leading all…
Latest Research
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More Articles on MarTech, AI, & Customer Experience
Personalized digital signage enhances the customer experience
Personalized digital signage has become a crucial tool for enhancing the customer experience in a variety of industries, including retail,…
