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Crunchbase CRO Ann Davis on the pressure to show ROI from AI
Crunchbase CRO Ann Davis on the pressure to show ROI from AI — why “better AI” is a distraction and fixing siloed, proprietary data is what actually drives returns.
Up-to-the-Minute Analysis
Insights from the last 48 hours
From Greg Kihlström’s Martech Futurist blog. For two years the marketing conversation treated the model as the prize. Buy access to the best one, wire…
Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.
The AI-in-marketing story spent two years as a forecast. They have started producing tangible takeaways, and they point away from where most of the money…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Beyond Mentions: How AI Conversational Context Shapes Brand Recommendations
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B…
More Industry News
Articles on MarTech, AI, & Customer Experience
Identity Legibility Assumes the Agent Can Reach You
Writing in Harvard Business Review, Gaarlandt and colleagues contend that agents shift the balance of power toward brands and away…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Prompt: Agentic AI and the New Era of Marketing Orchestration with Pega’s Tara DeZao
The next evolution isn’t simply about creating more content faster. It’s about building an intelligent,…
Expert Mode: The Uncomfortable Truth Between AI Ambition and AI Reality with Pega’s Don Schuerman
The C-suite mandate for “more AI” has been handed down. For many of us in…
Expert Mode: Beyond the Hype—Building a Revenue-Driven Marketing Engine in the AI Era
As marketing leaders, we are simultaneously expected to be seers of the future and pragmatic…
Expert Mode: From Personalization to Agentic Transformation
For the better part of two decades, we, as marketing leaders, have been on a…
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