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Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend
Treasure AI COO & CFO Dan Weirich on why finance is reining in AI spend, a $450K real-time report, and pricing where you pay only for delivered value.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for October 14, 2026: Product.ai finds 21.6% of AI shoppers let an assistant buy, Raptive says cited sources lift AI trust to 77%,…
Martech news for Oct. 13, 2026: Bazaarvoice finds 96% of TikTok Shop buyers want verified reviews; Movable Ink opens an MCP server; CreatorIQ unveils Q.
Martech news Oct. 10 to 12, 2026: Transcom cut Dacor resolution time 45%, Vannor reports 30x ranking gains, ZoomInfo adds n8n, Hiver launches Hiver Omni.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Five9: Bridging the CX Divide: Consumer Expectations for AI in Customer Service
A recent study conducted by Five9 and Hanover Research in April 2026, surveying 3,000 consumers and 600 business decision-makers across…
More Industry News
Articles on MarTech, AI, & Customer Experience
Expert Mode: The Great Fragmentation and Why Your Data Is Your New Brand with Gary Lombardo, Athos Commerce
When upwards of 60% of consumers begin their shopping journey with an AI tool, as recent research shows, they are…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Audience-First Video Planning Breaks Your Measurement First, with Keith Kazerman from Locality
Locality’s Keith Kazerman on why converging broadcast and streaming is an organizational problem, what audience-first…
Expert Mode: Beyond the Pilot Program: Building a True AI Capability in Marketing with Mike Kaput, Marketing AI Institute
I recently spoke with Mike Kaput, Chief Content Officer at the Marketing AI Institute, who…
Expert Mode: The AI Email Trust Panic Is Pointed at the Wrong Problem, with Ben Billups from Breaker
Breaker founder Ben Billups argues the AI email trust panic misses the real constraint in…
Expert Mode: What a Replatform Really Exposes in Your Content and Operations with Melissa Ryan, Federated Hermes
he recent consolidation of over twenty websites into a single global platform by Federated Hermes,…
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