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#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands
Today, we’re going to talk about why brand and design consistency is often the first casualty of high-growth B2B environments, and paradoxically, one of the most critical assets to protect. We’ll explore how that fragmentation happens, from different teams launching products to rapid hiring, and discuss why building a consistent brand isn’t just a “nice-to-have”—it’s a direct line to building trust and long-term value with your customers. To help me discuss this topic, I’d like to welcome, Jenny Sagström, CEO at Sköna.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
HireVue: AI in Hiring: The 2026 Imperative for Responsible Talent Acquisition
As detailed in the HireVue 2026 Global AI in Hiring Report, organizations worldwide are grappling with a new reality where…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
As most of you likely already know, the era of optional AI adoption is over. The recent announcements from Google, Commerce/BigCommerce, adMarketplace, and others are…
Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing…
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WMF is Europe’s largest festival dedicated to the future of technology and society. Taking…
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Salesforce Dreamforce
The agentic revolution continues September 15-17 in San Francisco. It’s three days of groundbreaking…
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INBOUND 2026 is heading back to Boston. Better growth starts here. Hosted by HubSpot,…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the…
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