Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
One Amazing Thing About Fibr AI with Ankur “AJ” Goyal
Your Google Ads are personalized; your landing page isn’t. See how Fibr AI builds a page variant for every keyword — no new URLs, no developers.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Coordination consumes 35 to 60 percent of work time in knowledge-intensive organizations. McKinsey, Gartner, Marketing Week, and MarketingProfs on why the handoffs between workflow steps…
Martech news Sept. 21, 2026: Meta ad prices up 12%, IPinfo maps 2.7M venue IPs, DigiPuush rates 78% of B2B sites weak on AI search,…
New research from HBR and Salesforce’s Paula Goldman points at the same blind spot in AI-enabled marketing: speed at one step moves work to a…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers
According to the tvScientific 2026 Holiday & Seasonal Shopping Trends Report, this extended consumer journey places unprecedented pressure on enterprise…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI Search Is Rewriting Brand Visibility. Earned Media Is Becoming Infrastructure.
The question for brands is changing from “Can we rank?” to “Will AI recognize us as credible enough to include…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Strategic Disconnect Stalling In-Store Retail Media Growth
The world of retail media networks (RMNs) has followed this path, rocketing from a niche…
Expert Mode: Your First-Party Data Can’t Tell You Whether the Ad Worked, with Rajeev Nair from Lifesight
Lifesight’s Rajeev Nair on why first-party data solves targeting but not causality, and what CMOs…
Expert Mode: One Objective, Not Five KPIs, with Alex Weinberger from AdRoll
Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, thinks we’ve been aiming at the…
Expert Mode: The Hybrid E-Commerce Playbook for B2B and B2C
Guy Gunter Home’s journey to rebuild their digital presence, in partnership with the digital consultancy…
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