Expert Advice for Marketing Leaders on MarTech, AI, & CX
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#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption
Today, we’re going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it’s about forging a strategic partnership between the CMO and IT leaders to…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Latest Research
The more recent insights, trends, and stats to guide your work
HumanX and Crunchbase: The AI Investment Surge and its Strategic Implications
According to the HumanX + Crunchbase 2025 AI Funding Report, AI companies collectively pulled in $211 billion, capturing half of…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Hype—Putting AI to Work in the Real Economy
As marketing leaders, we are inundated with conversations about AI. The narrative is often dominated…
Expert Mode: Rewriting the Profitability Playbook with AI
For any enterprise marketing leader, the last few years have felt like a relentless stress…
Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless,…
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MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency…
