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#855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers
Today, we’re going to talk about a strategic evolution in digital experience management: moving beyond passively observing user behavior to actively intervening and guiding users toward success, directly within the product. We’ll explore how this shift is being accelerated by strategic acquisitions and how it empowers product, marketing, and CX teams to solve problems in real time. To help me discuss this topic, I’d like to welcome, Jason Wolf, President at Fullstory.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Dataiku: Beyond Adoption: How Rigorous AI Governance Became the Ultimate Differentiator for the C-Suite
As revealed by the Dataiku/Harris Poll Global AI Confessions Report: CEO Edition 2026, intensified to pressure to achieve business outcomes…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Recent research from Forrester, Gartner, and HBR converges on a hard truth: the AI transition in marketing has moved past experimentation — and most teams…
AI adoption is failing not because of technology gaps, but because of human ones. The research is unambiguous — organizations are deploying AI at scale…
Yesterday’s wave of announcements tells a more complicated story than the vendor headlines suggest. The through-line across all of them is a marketing function under…
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