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DoorDash’s Peter Giordano on retail media as full-funnel media: awareness to doorstep in 30 minutes
Peter Giordano, GM of Platform & Growth Services at DoorDash Ads, on commerce media as full-funnel media, AAM-verified incrementality, and where AI actually decides.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Bazaarvoice and Bluefish find 57% of shoppers trust AI picks sourced from reviews. Canto and Omneky open agent access via MCP. Martech news, Sept 17,…
Sept 15, 2026 martech news: Profound raised $180M at $1.8B, Bazaarvoice found 65% of AI shoppers click known brands, and Sinch saw AI holiday trust…
Five martech releases carried Sept 14, 2026 datelines. NP Digital, Azoma and Indexa measured AI answer position. Doceree attacked claims-data latency.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
tvScientific: Mastering the 2026 Holiday Season: A Strategic Playbook for Enterprise Marketers
According to the tvScientific 2026 Holiday & Seasonal Shopping Trends Report, this extended consumer journey places unprecedented pressure on enterprise…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI Search Is Rewriting Brand Visibility. Earned Media Is Becoming Infrastructure.
The question for brands is changing from “Can we rank?” to “Will AI recognize us as credible enough to include…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Best Creator Is Probably Already on Payroll with Donatas Smailys from Billo
Donatas Smailys, co-founder and CEO of Billo, a creator economy platform that turns creator video…
Expert Mode: The CDP Isn’t Dead, It’s Just Getting Started
For the better part of a decade, the Customer Data Platform (CDP) has held a…
Expert Mode: A Seat Without Decisions Is Theater, with Richard Barnett from Fusion Risk Management
Resilience belongs to other people. It’s a risk function, an IT function, a line item…
Expert Mode: The Hidden Coordination Tax of Your AI Strategy and How to Avoid Paying It
Marketing leaders, in particular, are under immense pressure to demonstrate ROI on significant technology investments,…
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