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One Amazing Thing Optimizely Virtual Teammates with Kevin Li
Marketers are busier than ever, even with AI. See how Optimizely’s Virtual Teammates act as AI coworkers that do the work first — with Kevin Li.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 31, 2026: Madrona’s IA40 puts $377B of $410B into three AI firms, while Archive, LG CNS and StoreClaw sell hours back…
Martech news for Aug 27-28, 2026: The Trade Desk ships Kokai Zuma with claimed 32% CPA gains, and NIQ finds 74% of shoppers use AI…
BrightEdge: 97% of top sites can’t serve AI agents. Auxia, AWeber, LTK and Sequel launched agentic marketing tools August 25-26, 2026. What CMOs face.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
HostingAdvice: Bridging the Divide: Addressing the “Not In My Backyard” Challenge for AI Data Center Development
93% of Americans Support AI Data Center Development — Just Not Near Them, a recent survey commissioned by HostingAdvice.com reveals…
More Industry News
Articles on MarTech, AI, & Customer Experience
Aligning Google Ads, Website UX, and Customer Service: A Practical Playbook for Better Leads
Clicks are easy to buy; qualified leads are earned in the moments after the click, on your landing page and…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Data Tax You’re Now Paying Per Token with Ben Schein from Domo
Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up…
Expert Mode: Consumers Don’t Want Smarter AI, They Want Undo, with John Kim from Delight.ai
The 2026 Delight AI Index, released in May, puts real pressure on it. Asked what…
Expert Mode: Decoding the Small Business Playbook for Enterprise Agility
Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were…
Expert Mode: The Agent is Your New Customer. Now What? With Rachel Thornton, CMO Enterprise at Adobe.
How do you market to something that doesn’t respond to an artfully crafted story, doesn’t…
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