Expert Advice for Marketing Leaders on MarTech, AI, & CX

Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals

Resident Expert

#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring

Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a recap of market activity in 2025 with an eye towards what to expect in 2026. To help me discuss this topic, I’d like to welcome, Bill Staikos, Founder at Be Customer Led.


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Content Marketing

Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…

Omnissa

Omnissa is a digital workspace platform that enables employees to securely work from anywhere,…

Governance (Component of the Center of Experience)

In the Center of Experience, governance defines how both customer and employee experience follow…

The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience

Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the discipline of preparing digital content so artificial-intelligence search…

Katana Cloud Inventory

A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…

Culture (Component of The Center of Experience)

Culture is something that is unique to an organization, the time and place it…

4 Brand as Relationship (Evolution of Brands)

As more and more brands have adopted the experience approach, it has become clearer…

Alan Gould

Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the…

StrategyOps

StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…

Wireframes

Wireframes are generally related to web, mobile, or software application design. They can be…

Lean data strategy

Lean data is a focused approach to extracting valuable insights from a wealth of…


The Agile Brand with Greg Kihlström podcast

Follow and subscribe on: 
Apple | Spotify | YouTube | iHeart | Player FM 

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

More research

Up-to-the-Minute

Analysis & Insights from the last 48 hours

More news


Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Mastering Global E-commerce in a Dynamic Landscape

The global e-commerce landscape is a complex and ever-shifting terrain.  Navigating its intricacies requires more…

Expert Mode: Building Trust and Community in the Infant Formula Market

Consumer trust, once a given for established brands, has eroded due to recent events, opening…

Expert Mode: Building Marketing Organizations from the Ground Up

Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. …

The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.