Definition
As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us to the most recent stage in the evolution of brands: brand as relationship.
These are explored in more depth in The Agile Brand (2018) and The Agile Consumer (2019)
Related
- The Evolution of Brands
- Brand as Object (Evolution of Brands)
- Brand as Idea (Evolution of Brands)
- Brand as Experience (Evolution of Brands)
- Brand as Relationship (Evolution of Brands)
- Brand as Facilitator (Evolution of Brands)
Products
Resources
- Book: The Agile Brand (2018) by Greg Kihlström
- Book: The Agile Consumer (2019) by Greg Kihlström