A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Stuck? Unlock Trust to Get Approval!
Are you a customer experience leader facing roadblocks when trying to get your initiatives approved? In this episode, Mark…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Sales Qualified Lead (SQL)
A sales qualified lead (SQL) is a potential customer that has already been deemed…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
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Unleashing the Power of SEO on Social Media Channels
Just as SEO best practices require revision whenever Google’s periodic core updates take effect, so do social media best practices.…
