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#765: Hexagon AB’s George Chang on building a unified system of marketing measurement
Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience. We’ll explore how to create a disciplined conversion rate optimization program where usability testing, A/B experimentation, and personalization aren’t just separate tactics, but a unified system, especially within a powerful platform like SitecoreAI, to build experiences that adapt to customer needs,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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The marketing wiki with everything you need to know:
Most popular terms
Funnel
Funnel is a no-code marketing data hub designed to help marketers automate the collection…
Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20…
Peter Galvin
Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…
Rupali Jain
Rupali Jain is the Chief Product Officer at Optimizely. Previously she has held product…
Sue Keith
Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in…
Travis Cushing
As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…
Rajesh Sankaran
Rajesh Sankaran is CMO at A-MAX Insurance.
Mark Smith
Mark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of…
Extract, Transform, Load (ETL)
Extract, Transform, Load (ETL) is a data integration process that pulls data from one…
Mathieu Dhondt
Mathieu Dhondt is a seasoned digital strategy consultant with over 15 years of experience.…
Devin Kunysz
Devin Kunysz is Senior Director, Industry GTM, Consumer Goods & Retail at Salesforce
Microsoft
Microsoft provides a comprehensive and deeply integrated suite of marketing, sales, and service applications…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to…
Expert Mode: From Surveillance to Full‑Spectrum Job‑Site Intelligence
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety…
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…
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More Articles on MarTech, AI, & Customer Experience
Boosting efficiency with streamlined content creation
The ability to create and manage content efficiently is paramount for businesses, particularly in the e-commerce sector.
