Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
We are here at Sitecore Symposium in Orlando, Florida, and today we’re going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective? To help me discuss this topic, I’d like to welcome Mark Wagner,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Corin Mills
Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven…
Tara DeZao
Tara DeZao, Sr. Director of Product Marketing, AdTech and MarTech at Pega, is passionate…
Chip Lewis
Chip Lewis is Director of Web Analytics at Shutterfly
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Sandeep Menon
With over 14 years of experience in product marketing and growth at Google, Sandeep…
Rochelle Thielen
Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of…
Bit
Bit is a component-driven development platform that helps frontend teams build, reuse, and collaborate…
Gil Hsu
Gil Hsu is Product Manager at Klaviyo.
Marcus Fontoura
Marcus Fontoura has spent more than 20 years in big tech companies and has…
Christine Royston
Christine Royston serves as Wrike’s Chief Marketing Officer and is responsible for overseeing the…
Luv Kapur
Luv Kapur is a technology leader pioneering the future of enterprise development tools at…
Smita Wadhawan
Smita Wadhawan is CMO at Constant Contact.
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
More Industry News
More Articles on MarTech, AI, & Customer Experience
AI has potential to enhance marketing efficiency and personalization
In the rapidly evolving landscape of marketing technology, the integration of artificial intelligence (AI) has emerged as a transformative force,…
