A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely
How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
AI regulation and its critical role in marketing strategy
In recent years, the integration of Artificial Intelligence (AI) into marketing strategies has transformed the landscape of how brands engage…
