Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Visitor Segmentation
The process of dividing visitors to a marketing channel based on a set of…
Standard Operating Procedure (SOP)
A Standard Operating Procedure (SOP) is a set of step-by-step instructions compiled by an…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Enhancing the retail experience through analytics
Enhanced retail experience through analytics is a concept that is transforming the way brands interact with their customers in physical…
