A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#99: From Helping My Deaf Parents to Revolutionizing Customer Experience with AI
In the episode, Guy Shalom, the CEO of Glassix, shared the personal story behind the company’s inception. Glassix began as…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
Most popular terms
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Latest Articles
Aligning Incentives for Unified Goals: A Path to Enhanced Customer Experience
Organizations are increasingly recognizing the importance of aligning incentives across various teams to achieve unified…
How privacy by design builds trust with customers
Privacy by design builds trust by putting the user at the center of product development…
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a…
Starting with the Problem First: A Strategic Approach to Data and AI Adoption
The integration of data and artificial intelligence (AI) into organizational processes has become a pressing…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
