Brand (Component of the Center of Experience)

Definition

The Brand component of the Center of Experience is the first component. The Center of Experience starts with brand for a few reasons. One, it’s the first thing that most audiences will see and experience about an organization, and because of this it has a powerful effect.

While brands have become much more sophisticated over time, there is still a very basic element of recognition and response that benefits successful brands, and has very negative effects on brands that make missteps.

While there have been countless definitions of branding over the years, our Center of Experience divides a brand into three primary aspects with two elements that comprise each:

Related

  • Center of Experience
  • Brand Experience (Component of the Center of Experience)
  • Internal and External Audiences (Component of the Center of Experience)
  • Delivery (Component of the Center of Experience)
  • Brand (Component of the Center of Experience)
  • Governance (Component of the Center of Experience)
  • Data (Component of the Center of Experience)
  • Environment (Component of the Center of Experience)
  • Measurement (Component of the Center of Experience)
  • Platform (Component of the Center of Experience)
  • Customer-Centric Culture (Component of the Center of Experience)
  • Customer Experience
  • Employee Experience
  • Agile, Customer-Centric Culture

Products

Resources