A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
The e-commerce returns experience can be your strategic advantage
With consumer expectations are higher than ever, the management of product returns has emerged as…
Enhancing brand awareness with out-of-home advertising
The quest for effective brand awareness strategies remains paramount for businesses seeking to capture consumer…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
Integrating customer and employee experience in the organization
The significance of both customer experience (CX) and employee experience (EX) has become increasingly evident.…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
