Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
Star Schema
A Star Schema is a type of database schema that is used in data…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Stock Keeping Unit (SKU)
Stock Keeping Unit (SKU) is a unique alphanumeric code that identifies each distinct product…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Latest Research
The more recent insights, trends, and stats to guide your work
Closing the Personalization Gap: Data Readiness as the Foundation for Travel Industry Growth
Travelers now anticipate instant recognition, personalized service, and relevant offers at every touchpoint. While the ambition for delivering such individualized…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Future of Payments is Frictionless, Embedded, and AI-Powered
The payments landscape is rapidly evolving, driven by digital transformation and rising customer expectations. Consumers…
Expert Mode: The Unseen Foundation of Agile Marketing: A Deep Dive into Identity Resolution
The vision is compelling: a seamless customer journey where every interaction is relevant, personalized, and…
Expert Mode: The Case for a Journey Management Reboot
Let’s be candid. The term “customer journey” has become one of the most ubiquitous phrases…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Forbes: How Brands Can Drive Emotional Engagement With Customers
This article was written for Forbes Agency Council by Greg Kihlström. With a fiercely competitive field of options for customers,…
