A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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# 150 Delta’s AI Fare Experiment: Will Smart Pricing Alienate Loyal Customers?
Is AI-powered personalized pricing the next frontier—or the next fiasco—for customer loyalty and corporate reputation? That’s the burning question I…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Competing Values Framework (CVF)
Originally developed from research conducted by faculty members at the University of Michigan in…
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount of money…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
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Expert Mode
Expert Mode: AI-Powered Personalization at Scale
Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic…
Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction,…
Expert Mode: When Synthetic Personas Meet Real Buyer Intent
Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you…
Expert Mode: Trust Is a Strategy, Not a Sentiment
Marketers love to talk about trust. It’s on their websites, in their taglines, and plastered…
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More Articles on MarTech, AI, & Customer Experience
Mobile UX: The Hidden Cost of Rage Taps and Dead Ends
Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now…
