A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#722: Agentic AI in retail with Dan Russotto, Furniture.com
Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Star Schema
A Star Schema is a type of database schema that is used in data…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
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Expert Mode
Expert Mode: Navigating the Agentic AI Revolution with a Customer-First Approach
Let’s explore some key takeaways from a conversation with Stephanie, exploring how brands can leverage…
Expert Mode: Reinventing an $18B Professional Services Giant—Inside Kyndryl’s Brand Genesis
Every marketer loves a clean slate—right up until the moment the eraser squeaks across a…
Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically…
Expert Mode: Unlocking the Network Effect of AI in Marketing
The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy;…
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More Articles on MarTech, AI, & Customer Experience
How Agile Brands Use Controversy to Control the Conversation
Forget chasing fleeting trends or scrambling to react to public sentiment. Today’s most disruptive companies are rewriting the playbook altogether.…
