Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Unique Value Proposition (UVP)
A unique value proposition (UVP) helps brands define their core offering and communicate it…
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Expert Mode
Expert Mode: Navigating the Furniture Retail Landscape with Agentic AI
The retail landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors…
Expert Mode: Navigating the Nuances of Consumer Confidence
Marketing as an industry and a practice is in constant flux, a dynamic environment shaped…
Expert Mode: Mastering Global E-commerce in a Dynamic Landscape
The global e-commerce landscape is a complex and ever-shifting terrain. Navigating its intricacies requires more…
Expert Mode: Building Trust and Community in the Infant Formula Market
Consumer trust, once a given for established brands, has eroded due to recent events, opening…
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More Articles on MarTech, AI, & Customer Experience
MarTech: AI can scale ads, but great creatives drive brand impact
This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers…
