A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#5: Modernizing B2B: The Fast Track to Composable Commerce
In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a company’s website, app, or other…
