A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#30: The power of gratitude in business with Brendan Kamm, Thnks
Are you missing out on one of the simplest yet most powerful tools for building business relationships?
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Standard Operating Procedure (SOP)
A Standard Operating Procedure (SOP) is a set of step-by-step instructions compiled by an…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a company’s website, app, or other…
