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#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
Today, we’re going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We’ll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale. To help me discuss this topic, I’d like to welcome Lindsey Irvine, Chief…
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