A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#29: AI as a collaborative teammate with Shannon Duffy, Asana
What if AI could be your invaluable sidekick? Imagine fraying up hours of your day by letting AI handle the…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Business Lifetime Value (BLV)
Business Lifetime Value (BLV) is a comprehensive metric that quantifies the total financial contribution…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Third-Party Logistics (3PL)
Third-party logistics (3PL) refers to the practice within the ecommerce sector where companies outsource…
Sprint Planning Agenda Template
You can use this Sprint Planning Meeting Agenda Template and modify it for your…
Digital Wallet
A digital wallet, also known as an e-wallet, is an electronic device or online…
Two-Factor Authentication (2FA)
Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…
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More Articles on MarTech, AI, & Customer Experience
Real-time customer data drives better personalization
The ability to process customer data quickly is no longer sufficient for businesses looking to drive better personalization and customer…
