A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#561: The speed of customer data (and why it matters) with Justin DeBrabant, Chief Product Officer, ActionIQ
The speed at which your customer data moves is critical to your success in shaping the customer experience, and the…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Focusing on Solution-Led Approaches versus Product-Led Approaches
Organizations are increasingly recognizing the importance of adopting solution-led approaches over traditional product-led strategies. The…
Maximizing SMS deliverability to reach audiences effectively
AI plays a crucial role in improving SMS message deliverability by reducing the chances of…
The effects of Google’s third-party cookie decision
Google’s decision to indefinitely delay the deprecation of third-party cookies has been met with mixed…
Prioritizing clarity and depth in a B2B content strategy
In the ever-evolving landscape of B2B marketing, one of the most significant challenges content creators…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
