Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
Today, we’re going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It’s a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I’d like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Reinforcement Learning from Human Feedback (RLHF)
Reinforcement Learning from Human Feedback (RLHF) is a training method used to align AI…
Monday.com
monday.com is a cloud-based Work Operating System (Work OS) that allows teams to create…
Kolmogorov–Smirnov (KS) Similarity
Kolmogorov–Smirnov (KS) similarity refers to the use of the Kolmogorov–Smirnov statistic to quantify how…
Elizabeth Maxson
Elizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted…
Eugene Amigud
As Chief Innovation Officer, Eugene is leading Infios’s transformation of intelligent supply chain execution,…
Nataly Kelly
CMO at Zappi Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA.…
Frank Vella
Frank Vella is CEO of Constant Contact, a comprehensive digital and ecommerce marketing platform…
Diana Williams
Diana Williams is VP of Product Management at Intuit Mailchimp. She is a dynamic…
Prompt Engineering
Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…
Few-Shot Learning
Few-shot learning refers to machine learning techniques that enable a model to generalize from…
Lindsey Kling
Lindsey has 15 years of experience in scaling brands from startup to unicorn status,…
Kelly Soligon
Kelly Soligon is VP of Consumer Digital Direct Sales at Microsoft
Latest Research
The more recent insights, trends, and stats to guide your work
More Industry News
More Articles on MarTech, AI, & Customer Experience
Implementing customer journey management for brand success
Implementing journey management for success is crucial for organizations looking to drive customer satisfaction and achieve business success in today’s…
