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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Webex Customer Experience Solutions

Webex Customer Experience Solutions is a suite of cloud-based tools designed to manage and…

Gabe Lullo

Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry…

Perceived Ease of Use (PEOU)

Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…

Fab Dolan

Fab Dolan is Co-Founder and CEO of 99Ravens.

Jeff Baskin, CRO, Eagle Eye

Jeff Baskin

Jeff Baskin is an accomplished senior executive with a proven track record in the…

Nigel Dennis

Nigel Dennis is Creative Director at The Office of Experience

Ricky Abbott

Ricky Abbott is President at Transmission, a B2B marketing agency.

Perceived Usefulness (PU)

Perceived Usefulness (PU) is a core construct in the Technology Acceptance Model (TAM) that…

Helaine Rich

Vice President Strategic Sales and Administration at ePost (as of {{Publish Date}}) As the…

Task-Technology Fit (TTF

Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…

George Chang

George Chang is the Senior Director of Digital Experience at Hexagon, leading digital transformation…

Percent Increase

Percent increase is a way of expressing how much a value has grown relative…


The Agile Brand with Greg Kihlström podcast

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