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#765: Hexagon AB’s George Chang on building a unified system of marketing measurement
Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience. We’ll explore how to create a disciplined conversion rate optimization program where usability testing, A/B experimentation, and personalization aren’t just separate tactics, but a unified system, especially within a powerful platform like SitecoreAI, to build experiences that adapt to customer needs,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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Diana Williams
Diana Williams is VP of Product Management at Intuit Mailchimp. She is a dynamic…
Webex Customer Experience Solutions
Webex Customer Experience Solutions is a suite of cloud-based tools designed to manage and…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Lindsey Kling
Lindsey has 15 years of experience in scaling brands from startup to unicorn status,…
Business to Agent to Consumer (B2A2C)
Business to Agent to Consumer (B2A2C) is a go-to-market and transaction model where a…
Kelly Soligon
Kelly Soligon is VP of Consumer Digital Direct Sales at Microsoft
Gabe Lullo
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry…
Nigel Dennis
Nigel Dennis is Creative Director at The Office of Experience
Avaya
Avaya is a global leader in enterprise communications and customer experience solutions, providing unified…
Ricky Abbott
Ricky Abbott is President at Transmission, a B2B marketing agency.
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Fab Dolan
Fab Dolan is Co-Founder and CEO of 99Ravens.
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Fragmented communication harms the customer experience
The relationship between brands and customers is increasingly complex, characterized by a multitude of communication channels and touchpoints. The fragmentation…
