A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#611: Optimizing e-commerce content with Ashlyn Fulton, D’Addario
Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Sprint Planning Agenda Template
You can use this Sprint Planning Meeting Agenda Template and modify it for your…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Product-Led Growth (PLG)
Product-Led Growth (PLG) is a business strategy in which the product itself drives user…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Generative AI adoption is accelerating rapidly in the enterprise
In recent years, the business landscape has witnessed a seismic shift with the rapid adoption of Generative AI (Gen AI)…
