Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Units Per Transaction (UPT)
Units Per Transaction (UPT) is a retail and sales metric that measures the average…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Seasonality in Marketing Measurement
Seasonality in marketing refers to the changes in consumer behavior, product demand, and other…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
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Expert Mode
Expert Mode: Building Trust and Community in the Infant Formula Market
Consumer trust, once a given for established brands, has eroded due to recent events, opening…
Expert Mode: Building Marketing Organizations from the Ground Up
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. …
Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is…
Expert Mode: Redefining Brand Partnerships with AI
Brand partnerships are undergoing a significant transformation, fueled by the innovative power of artificial intelligence. …
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