Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
Product Backlog (Scrum Element)
The product backlog is a large list of all many ideas, items, and proposed…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Pay-Per-Click (PPC) Advertising
Pay-Per-Click is a marketing tactic where advertisers place an advertisement on a digital channel…
Sprint Planning Meeting (Scrum Element)
The kickoff to each new Sprint includes a planning meeting in which items from…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
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More Articles on MarTech, AI, & Customer Experience
The strategic role of marketing operations
Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing…
