Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
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Expert Mode
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
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More Articles on MarTech, AI, & Customer Experience
Feedback fatigue hinders customer engagement
In an era where customer experience is paramount for business success, the decline in customer feedback has emerged as a…
