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#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
Today, we’re going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn’t a better algorithm, but a stronger, more trusted brand. We’ll explore why brand is becoming the essential human edge in an increasingly automated world, and how leaders can harness AI not…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Latest Research
The more recent insights, trends, and stats to guide your work
Agentic Capabilities Influence $73B in Cyber Week Sales
Cyber Week 2025 represents a pivotal moment for digital commerce, with AI agents influencing an unprecedented $73 billion in sales.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Multiplier Effect of a Platform Mindset
In the modern enterprise, the term “agility” is ubiquitous. It’s a North Star for leadership,…
Expert Mode: Building a Resilient Brand Through Crisis and Conviction
Few stories embody this trial-by-fire ethos better than that of Lovesac and its founder, Shawn…
Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has…
More Industry News
More Articles on MarTech, AI, & Customer Experience
There is Enough Time to Do the Right Thing, Part 2
The third principle of priorities that I explore in my book, Priority is Action is that, busy as we always…
