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#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing team to build trust and drive growth. To help me discuss this topic, I’d like to welcome, Bobby…
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The marketing wiki with everything you need to know:
Most popular terms
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Holdout Campaign
A holdout campaign is an experiment in which a predefined portion of an eligible…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
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Trust Isn’t a Commodity—It’s the Market’s Most Dangerous Weapon
88% of consumers now say trust is just as important in buying decisions as price and quality. Think about that…
