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#787: Tray.ai’s Stephen Stouffer on AI adoption and why marketers should care about the integration layer
Today, we’re going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments. We’ll explore why a modern, integration-first approach is no longer a ‘nice-to-have’ for IT, but a strategic imperative for any brand that wants to turn…
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The marketing wiki with everything you need to know:
Most popular terms
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Holdout Campaign
A holdout campaign is an experiment in which a predefined portion of an eligible…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
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