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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Fairness, Accountability, and Transparency (FAT)
Fairness, Accountability, and Transparency (FAT)—often referred to collectively as FAT principles—are foundational ethical guidelines…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Rethinking Loyalty in a Value-First World
The ground beneath our feet is shifting. As consumer behaviors evolve in response to economic…
Expert Mode: Navigating the Shifting Sands of the Marketing Talent Landscape
The marketing landscape is in constant flux, and the talent pool that supports it must…
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most…
More Articles on MarTech, AI, & Customer Experience
CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough…
