Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Employee Lifetime Value (ELV)
Employee Lifetime Value (ELV) is a concept borrowed from the marketing metric Customer Lifetime…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Highest Paid Person’s Opinion (HIPPO)
HIPPO stands for “highest paid person’s opinion.” Relying solely on the opinions and ideas…
Stock Keeping Unit (SKU)
Stock Keeping Unit (SKU) is a unique alphanumeric code that identifies each distinct product…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
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Expert Mode
Expert Mode: Redefining Brand Partnerships with AI
Brand partnerships are undergoing a significant transformation, fueled by the innovative power of artificial intelligence. …
Expert Mode: Navigating the Evolving E-commerce Landscape
The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors,…
Expert Mode: The Untapped Power of AI: How SMBs Are Outpacing Enterprises in Adoption and Innovation
Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants. It’s rapidly…
Expert Mode: Humanizing AI-Driven Personalization in Retail
The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: CX Quality Is Falling—Forrester Says Total Experience Can Fix It
This article was written by Greg Kihlström for CMSWire. About 1,500 customer experience, digital-business and B2C marketing leaders converged here…
