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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Unlocking Multimodal AI for Enterprise Transformation
The current buzz around AI has many enterprise marketing leaders scrambling to understand how to…
Expert Mode: Navigating the Complexities of Marketing Procurement Services
Procurement plays a vital role in ensuring businesses can secure the goods and services they…
Expert Mode: B2B and B2C CX Convergence in Insurance
The lines between B2B and B2C customer experience (CX) are blurring. B2B buyers, influenced by…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: Technical Debt Is a CX Issue. Here’s Why That Matters
This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn.…
