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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Thriving in Uncertain Times: How AI-Driven Consumer Intelligence Fuels Marketing Agility and Growth
The current marketing landscape presents a paradox. While the transformative potential of AI has become…
Expert Mode: Agentic AI and the Future of Event Marketing
While generative AI has captured the imagination of marketers with its ability to create content,…
Expert Mode: The Agentic Future of Marketing
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: Technical Debt Is a CX Issue. Here’s Why That Matters
This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn.…
