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#51: One Amazing Thing About The Brief with Thibault Imbert
Delivering a full ad campaign can make or break a product launch, but the time, teams, and effort to do that can be daunting. But what if you were able to go from a single product image to full ad campaign in a matter of minutes? Welcome to One Amazing About The Brief. Today we’re talking with Thibault Imbert, Chief Product Officer at The Brief and he…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Latest Research
The more recent insights, trends, and stats to guide your work
RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer
Early data from RetailNext reveals a notable shift in consumer behavior this Black Friday. In-store traffic across the United States…
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