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#804: GenLayer CEO Albert Castellana on AI’s accountability gap
Today, we’re going to talk about the hidden crisis brewing behind the AI revolution: the accountability gap. As companies race to replace roles with autonomous AI agents, a critical question is being ignored: when an agent makes a biased, unethical, or simply wrong decision that harms a customer or an employee, who is actually responsible? This isn’t a future problem; it’s happening right now, and it poses…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
E-commerce
E-commerce (Electronic commerce) is the process of buying and selling goods or services online.…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Share of Voice (SOV)
Share of Voice (SOV) is a metric that represents a brand’s portion of total…
Latest Research
The more recent insights, trends, and stats to guide your work
AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Infinite Channel Problem and Why Your Supply Chain is Your New Best Marketer
We are entering an era where the brand is less defined by its advertising and…
Expert Mode: Beyond the Click—Navigating the B2B Dark Funnel with AI
For years, we’ve relied on the comforting, if slightly misleading, glow of a healthy click-through…
Expert Mode: From HiPPO to Hypothesis: Building a Culture of Continuous Optimization
In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the…
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More Articles on MarTech, AI, & Customer Experience
7 Must-see Marketing Technology, Customer Experience, and AI Adoption Keynote Speakers
Here are seven standout keynote speakers who consistently deliver practical, enterprise-grade insights across marketing technology, customer experience, and AI adoption.
