A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
This year, many advertisers – especially retailers — are being asked to do more with less. At the same time…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Top 10 Digital Healthcare Marketing Books
Check out these books that discuss how to create an optimal digital patient experience.
Rising Costs, Declining Organic Traffic: Navigating the Digital Landscape
Brands are facing unprecedented challenges characterized by rising customer acquisition costs and declining organic traffic.…
Proactive communication builds patient trust
In healthcare, effective communication has emerged as a cornerstone of building trust between patients and…
Focus on behaviors, not metrics
Organizations often find themselves inundated with an array of metrics designed to gauge performance, customer…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
