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#790: Replay: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experiences that not only drive sales but also …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Media Mix Modeling (MMM)
Media Mix Modeling (MMM) is an analytical approach used in marketing to understand the…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Latest Research
The more recent insights, trends, and stats to guide your work
Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence
Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation,…
Expert Mode: How AI Is Transforming Retail Media from Ad Channel to Profit Engine
For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a…
Expert Mode: The New Retail Imperative: Thriving on Real-Time Data Agility
The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CustomerThink: Seeing the value in customer education
This article was written by Greg Kihlström for CustomerThink. A well-educated customer is valuable in a myriad of ways to…
