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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Taking ROI Models From Confusion to Clarity in B2B E-Commerce
Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find…
Expert Mode: Balancing Brand and Demand in the Age of AI-Driven Marketing
Marketing to Gen Z can feel like navigating a constantly shifting landscape. Trends explode onto…
Expert Mode: Building an Agile Brand Through Testing and Personalization
In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Mobile UX: The Hidden Cost of Rage Taps and Dead Ends
Mobile traffic is booming, yet the 2025 Fullstory Benchmark Insights Report delivers a reality check: the average smartphone session now…
