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One Amazing Thing About UserTesting with Bobby Meixner
Speed to insights is critical. Well, what if you could validate your UX concepts faster by launching tests directly from Figma? Welcome to One Amazing About UserTesting. Today we’re talking with Bobby Meixner, VP of Solution Marketing at UserTesting and they will be sharing one amazing thing about their integration with Figma with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Absorptive Capacity
According to a research paper written in 2004 by Susan J. Harrington and Tor…
Predicted Attributable Value (PAV)
Predicted Attributable Value (PAV) is a forward-looking marketing metric that estimates the future contribution…
Holdout Campaign
A holdout campaign is an experiment in which a predefined portion of an eligible…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Clickthrough Rate (CTR)
Clickthrough Rate (CTR) is the percentage of visitors or users that clicks on an…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Continuous Improvement
Continuous improvement in general is the practice of analyzing both outcomes and the processes…
Key Performance Indicator (KPI)
A Key Performance Indicator (KPI) is a performance measurement used by brands and marketers…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Preparing for Your Next Customer—The AI Agent
We are on the cusp of an era where our carefully crafted brand messages, sophisticated…
Expert Mode: AI’s Role in De-Risking the Enterprise and Unlocking True Agility
In the modern enterprise, “agility” is a term that has been discussed to the point…
Expert Mode: The High-Tech, Low-Tech Playbook for National Scale and Local Authenticity
For enterprise marketing leaders, the mandate is clear: grow. But the path to that growth…
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Expert Mode: Branding in Healthcare Technology: Standing Out Without Stepping Outside the Lines
The healthcare technology sector is not traditionally known for its bold marketing campaigns. Strict regulations and a generally conservative environment…
