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#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying the user experience? We’ll explore how to navigate this new frontier not as intruders, but as valuable contributors.…
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Most popular terms
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Canada’s Anti-Spam Legislation (CASL)
Canada’s Anti-Spam Legislation (CASL) is a law introduced in 2014 to combat spam and…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Return on Ad Spend (ROAS)
Return on Ad or Advertising Spend (ROAS) helps marketers measure the effectiveness of an…
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