Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand
Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see consistent product data, how GEO differs from SEO, and where brand lives in agentic commerce.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Treyci finds AI engines disagree 2x on brand recommendations, Comscore measures sponsored ChatGPT ads, Videowise ships UGC AEO. Martech news, Sept 3, 2026.
Gartner finds 11% of organizations cannot say what their function spent on AI in 2025, and 82% of marketers lack a clear view of campaign…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Latest Research
The more recent insights, trends, and stats to guide your work
Parloa: Reclaiming Customer Trust: Modernizing Automated CX for the Demanding Consumer
he Parloa Consumer Patience Index 2026, a survey of 1,001 US consumers, reveals a population exhausted by ineffective automation and…
More Industry News
Articles on MarTech, AI, & Customer Experience
When AI Meets the Physical World: Hardware, Bionics, and Supercomputing Shaping the Future of Enterprise
For the past few years, the corporate conversation surrounding Artificial Intelligence has been largely confined to software, screens, and browser…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode at Ai4: Turning Petabytes into Performance: A CDO’s Playbook for Enterprise AI
I recently had a conversation with Coca-Cola FEMSA’s Chief Data Officer, Jose Martinez, at the…
Expert Mode: The Reformation of Brand and the Fallacy of Modern CX Metrics with Lou Carbone
As marketing leaders, we’ve operated for years under a new-ish paradigm: a brand is no…
Expert Mode from Ai4: Why “No” Became the Expensive Answer, with Shawn Surber from Island
Answering questions for The Agile Brand Guide ahead of his Ai4 session on safe AI…
Expert Mode: The Half-Life of Intent and the New Customer Relationship Playbook with Alexi Hatch, Acoustic
Alexi Hatch from Acoustic on customer intent and the new customer relationship playbook.
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