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From PegaWorld: Unum CIO & CDO Shelia Anderson on AI-augmented enterprise modernization
oday, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about the immense challenge and opportunity of enterprise modernization. Specifically, we’ll cover: Translating a massive technology initiative into tangible improvements in the customer and partner experience. The practical steps…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements concentrated on the control layer for enterprise AI rather than on new agents. The largest cluster formed around Anthropic’s Claude Compliance API, with…
Yesterday’s wave of martech and AI news tells a story that is more complicated, and more consequential, than the vendor headlines suggest. The sheer volume…
This week’s research from Gartner and Forrester keeps circling the same (potentially uncomfortable) point for CMOs. AI is pulling apart tools marketers have leaned on…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption
The iSpot 2026 Video Ad Spend & Strategy Report, based on a survey of over 200 marketers with substantial TV…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Biggest Competitor Might Be an AI-Powered Scammer
The modern battlefield for customer trust and revenue is being fought on fraudulent websites, deceptive…
Expert Mode: Reframing Your AI Strategy from Technology-First to Customer-Moment-First
The best approach, as forward-thinking leaders are beginning to realize, is not to reject AI,…
Why Cultural Intelligence Is Your Most Critical Asset in the Age of AI
The promise of artificial intelligence in marketing is, for the most part, being realized. The…
Expert Mode: Moving Beyond the Mirror of Customer Feedback
We built sprawling Voice of the Customer programs and sophisticated feedback loops, all in service…