Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Thryv’s Patricia Rollins on what enterprise leaders can learn from small business
Patricia Rollins, Executive Director of Marketing at Thryv, on the “boss boom,” AI-run one-person businesses, and the SMB habits enterprise teams should copy.
Up-to-the-Minute Analysis
Insights from the last 48 hours
From Greg Kihlström’s Martech Futurist blog. Capability is arriving on a purchase order. The capacity to decide what an agent may do, verify what it…
Yesterday’s announcements collectively tell a story that vendor headlines consistently obscure: AI adoption in marketing is near-universal, but meaningful revenue impact remains the privilege of…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Latest Research
The more recent insights, trends, and stats to guide your work
Futurum Signal: Agentic AI Platforms: Transforming Enterprise Operations from Insight to Autonomous Action
Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Obsession with Short-Term Metrics is Quietly Destroying Your Brand
This conflict is the focus of Eric Ries’s latest work, Incorruptible. Ries, whose previous book…
Expert Mode: Why Your CX Strategy is Failing From the Inside Out with Jennifer Jones, RGP
As marketing leaders, we are in a perpetual state of optimizing the customer experience. We…
Expert Mode: The CX Reckoning of 2026 is Here. Are You Ready?
The past eighteen months have felt like a gold rush. Every software provider, every agency,…
Expert Mode: Redesigning the Learning Experience for the Modern Workforce
We are constantly searching for talent proficient in the latest analytics platform, the newest AI-driven…
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