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Fibr AI CEO Ankur Goyal on your website’s second audience: getting AI agents to cite your brand correctly
Ankur Goyal, CEO and Co-Founder of Fibr AI, on AI agents as a website’s second audience and why being cited correctly now matters more than being cited.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news Sept. 28, 2026: Multiply claims 30% Google Ads waste, Transcend puts consent rules in Snowflake, MNTN and AppsFlyer split CTV credit windows.
Gartner finds 57% of consumers trust brand messaging less because of AI-generated content. HBR, Marketing Week, and Gartner on the marketing decision nobody owns: what to stop producing.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Latest Research
The more recent insights, trends, and stats to guide your work
The Harris Poll: The Pet-Centric Consumer: Strategic Imperatives for Enterprise Engagement
State of Pets, a July 2026 study by The Harris Poll reveals that this shift is influencing consumer priorities, financial…
More Industry News
Articles on MarTech, AI, & Customer Experience
Artificial Intelligence, Real Growth: How Multi-Agent AI Systems Help Grow a Business Faster and Leaner
“Automation is the best way to scale,” said Damian Mazurek, Chief Innovation Officer of Software Mind. “That’s especially true when you move beyond a single bot that tries to do it all. A multi-agent system is like a small digital team. Each agent has a clear job. They talk to each other and finish work faster with fewer mistakes.”
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