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Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent
Today, we’re going to talk about the shift from AI as a tool to AI as an autonomous agent. We’ll explore how these “agentic” AI systems, which can independently execute complex tasks based on strategic goals, are poised to redefine the marketing function, separating real value from…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Recent research from Forrester, Gartner, and HBR converges on a hard truth: the AI transition in marketing has moved past experimentation — and most teams…
AI adoption is failing not because of technology gaps, but because of human ones. The research is unambiguous — organizations are deploying AI at scale…
Yesterday’s wave of announcements tells a more complicated story than the vendor headlines suggest. The through-line across all of them is a marketing function under…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Latest Research
The more recent insights, trends, and stats to guide your work
Intuit Mailchimp: Precision E-commerce: A Strategic Blueprint for DTC Leaders
Intuit Mailchimp’s recent report, The Ecommerce Playbook: A Practical Field Guide for Modern DTC Brands consolidates insights from 22 industry experts,…
More Industry News
Articles on MarTech, AI, & Customer Experience
Top 10 Marketing Technology Thought Leaders in 2026
Let’s meet ten marketing technology thought leaders whose ideas consistently show up in enterprise strategy decks, conference agendas, and analyst…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They…
Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B…
Expert Mode: The 360-Degree Brand: Thriving at the Intersection of Media and the Creator Economy
The once-clear lines separating a brand, a publisher, and a creator have become increasingly, and…
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust…