Expert Advice for Marketing Leaders on MarTech, AI, & CX
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The top-ranked enterprise marketing shows
CMO Council’s Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic
Tom Kaneshige, Chief Content Officer at the CMO Council, on the Apex Martech Matrix: why overbuilt martech stacks underperform and alignment beats features.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news Sept. 24-25, 2026: Conductor reports 12X AEO customer growth, Clear Channel adds OOH to LiveRamp and TransUnion, Eventtia ships an MCP server.
Martech news Sept. 24, 2026: AudioEye finds AI agents finish 31% of tasks on inaccessible sites vs 96%, NIQ says 51% of US shoppers use AI, Adobe enters Gemini.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Latest Research
The more recent insights, trends, and stats to guide your work
Beyond Mentions: How AI Conversational Context Shapes Brand Recommendations
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B…
More Industry News
Articles on MarTech, AI, & Customer Experience
Artificial Intelligence, Real Growth: How Multi-Agent AI Systems Help Grow a Business Faster and Leaner
“Automation is the best way to scale,” said Damian Mazurek, Chief Innovation Officer of Software Mind. “That’s especially true when…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Perk That Never Makes the Press Release: Erin Mittelstaedt on Wellness Investments That Actually Last
Which does more for a company over five years — a wellness platform announced at…
Expert Mode: Moving Beyond the Limits of Traditional A/B Testing
I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI…
Expert Mode at Ai4: The Sixteenth Tool in a Fifteen-Tool Stack, with Jessica Vose from Kana
Every few years the industry sells marketing a layer that will finally make the rest…
Expert Mode: The Data Tax You’re Now Paying Per Token with Ben Schein from Domo
Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up…
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