Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
NiCE CTO Kevin Lee on moving from AI pilot to production
NiCE CTO Kevin Lee on why AI pilots stall before production, governing agents proportionately, and when deterministic AI beats an expensive frontier model.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s martech news, July 28, 2026: Knak finds 88% of AI marketing output still needs human editing, plus Algolia, StackAdapt, Cyabra and WPP Media.
Agents that run continuously bill continuously. Holding companies are burying AI costs in principal media, OpenAI proposes useful intelligence per dollar as the enterprise metric,…
Yesterday’s martech news, July 27, 2026: Nielsen launched Ad Intel AI with agent access via MCP, and Vusion agreed to acquire In-Store Media for retail…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Latest Research
The more recent insights, trends, and stats to guide your work
Unanet: Strategic Rebalancing: Mastering Growth and Resilience in an AI-Driven Enterprise Landscape
Insights from the 2026 AEC Inspire Report by Unanet, drawing on a survey of over 300 Architecture, Engineering, and Construction…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Dismantling the Hidden Tax on Marketing Workflows with Intuit Mailchimp’s Ose Amiegheme
Every marketing leader is familiar with the hidden tax. It’s not an entry on a…
Expert Mode: From Predictive Insights to Autonomous Action: The Rise of Agentic AI
More recently, generative AI has captured the collective imagination, promising to streamline content creation, from…
Expert Mode: Beyond the Transaction: Building a Resonant Brand in Fintech with Alexandra Westfal, COLIBRIX ONE
The world of fintech, and B2B technology more broadly, presents a unique branding paradox. On…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny…
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