Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Mintegral’s Phoena Pang on the new playbook for performance marketing
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully — not as a celebration of AI progress,…
Three years into the enterprise AI cycle, productivity gains are no longer enough to satisfy boards. The gap separating the firms building durable advantage from…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Latest Research
The more recent insights, trends, and stats to guide your work
Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders
The rapid evolution of generative artificial intelligence (AI) is redefining content creation and reshaping audience perceptions of authenticity and credibility.…
More Industry News
Articles on MarTech, AI, & Customer Experience
Confident Nonsense: Garbage In, Polished Garbage Out
AI doesn’t correct bad data. It does produce confident output built on whatever you feed it. Because of this, most…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Rewriting the Unicorn Playbook for an AI-Native World
Every successful enterprise has a playbook. It’s the collection of strategies, principles, and processes that…
Expert Mode: Beyond the Hype Cycle: Building a Creator Commerce Engine for Sustainable Revenue
We’ve treated influencer marketing as a necessary, if somewhat unpredictable, line item—a concession to the…
Expert Mode: Moving Beyond the AI Hype Cycle to Revenue-Driven Reality
We find ourselves in a peculiar moment. As marketing leaders, we’re bombarded with a singular,…
Expert Mode: Navigating the New Performance Marketing Landscape in an Era of Uncertainty
We are contending with an economic climate that has made consumers more deliberate and discerning,…