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Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead
Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of announcements shares a single, uncomfortable thesis for marketing leaders: AI is becoming the execution layer, not just a recommendation layer . The…
Yesterday’s announcements cluster around a single operational thesis: AI is moving from recommendation layer to execution layer across marketing, commerce, and customer experience. The press…
Yesterday was not a typical news day for marketing technology — it was Google Marketing Live, and the volume and scope of announcements signal a…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Latest Research
The more recent insights, trends, and stats to guide your work
Cloudera: The Data Readiness Imperative: Unlocking AI Value in the Enterprise
According to the Cloudera Data Readiness Index 2026, a survey of over 1,200 IT leaders, 79% of data-backed initiatives are…
More Industry News
Articles on MarTech, AI, & Customer Experience
Technology Companies Are Slow to Understand Physical Industries
There’s a narrative in tech that construction, manufacturing, and energy companies are resistant to change. I’ve spent 26 years in…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Hype Cycle: Building a Creator Commerce Engine for Sustainable Revenue
We’ve treated influencer marketing as a necessary, if somewhat unpredictable, line item—a concession to the…
Expert Mode: Moving Beyond the AI Hype Cycle to Revenue-Driven Reality
We find ourselves in a peculiar moment. As marketing leaders, we’re bombarded with a singular,…
Expert Mode: Navigating the New Performance Marketing Landscape in an Era of Uncertainty
We are contending with an economic climate that has made consumers more deliberate and discerning,…
Expert Mode: The CMO’s Mandate—From Brand Steward to Profitable Growth Architect
The modern CMO’s remit is less a job description and more an exercise in controlled…