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#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
Today, we’re going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We’ll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners. To help me discuss this topic, I’d like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Latest Research
The more recent insights, trends, and stats to guide your work
Strategic Perishable Management: Boosting Profit and Reducing Waste in Retail Operations
Displaying and Discounting Perishables: Impact on Retail Profits and Waste. Management Science, a recent study by Atan, Honhon, and Pan…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The CMO role is being redefined in real time. This week, Oracle embedded AI agents into marketing command centers, Visa built infrastructure for AI agents…
Recent from Gartner, Forrester, and Salesforce converges on a single uncomfortable truth: the AI investment cycle is entering a reckoning phase. The hype-to-reality gap is…
When you strip away the vendor superlatives, a clear pattern emerges: the industry is bifurcating between organizations that are embedding AI into the actual connective…
More Industry News
More Articles on MarTech, AI, & Customer Experience
MarTech: How marketers can spark traveler wanderlust with emotion, authenticity and video
Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive…
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Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
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