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Contentsquare’s Jean-Christophe Pitié on measuring CX when the visitor is an AI agent: an AI crawler is not a customer
Contentsquare CMO Jean-Christophe Pitié: measure AI crawlers, AI-referred shoppers and buying agents separately. AI referrals are just 0.45% of traffic.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news Oct. 1, 2026: Contentstack launches Canoe AI visibility tool at $279 a month, Mixpanel adds Agent Intelligence, Kargo reports 21% recall lift.
Martech news Sept. 30, 2026: Pantheon finds 79% of marketers say AI review blocks scale, Yext buys Flamel.ai, and Attentive says 93% of AI shoppers verify.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Latest Research
The more recent insights, trends, and stats to guide your work
Shift: Navigating the Generational Divide in AI Adoption: Strategic Imperatives for Enterprise CX and Marketing
AI Usage in America: A Generational Divide, a recent study by Shift, based on a February 2026 survey of 1,448…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: In agentic commerce, your brand promise must be provable
This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate those brands using measurable signals such as price transparency, fulfillment reliability, reviews, loyalty value, privacy practices, and service history.
Expert Mode Articles
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