Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Taelor CEO Anya Cheng on AI, fashion, and sustainability
Taelor founder and CEO Anya Cheng on how AI styling, rental feedback data, and proprietary signals help fashion brands cut unsold inventory and waste.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s martech news, July 20, 2026: 5W finds OpenAI takes 24.6% of AI citations, CTM adds OpenAI Ads attribution, and Infobip pushes conversational retail.
Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling…
Yesterday’s martech news, July 17, 2026: Tec-Do launched Navos 2.0 at WAIC, a multi-agent marketing system that plans and executes across office tools.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Latest Research
The more recent insights, trends, and stats to guide your work
Navigating the AI-Driven Consumer Landscape: Key Insights from Comscore’s Q1 2026 Intelligence Report
Comscore’s Q1 2026 AI Intelligence Report provides a comprehensive, panel-based perspective on these shifts, detailing AI’s influence across search, assistant…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The CX Reckoning of 2026 is Here. Are You Ready?
The past eighteen months have felt like a gold rush. Every software provider, every agency,…
Expert Mode: Redesigning the Learning Experience for the Modern Workforce
We are constantly searching for talent proficient in the latest analytics platform, the newest AI-driven…
Expert Mode: Your Go-To-Market Tech Stack is a Product. Who’s the Product Manager?
The reality is that the modern go-to-market (GTM) motion is not a series of disconnected…
Expert Mode: Navigating the Data Black Box of AI-Driven Commerce
The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping…
Upcoming Events
Powered by The Agile Brand Guide Calendar