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Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
Today, we’re going to talk about the move from personalization to agentic experiences and what that means for enterprise marketing. We’ll cover: How “agentic experiences” are moving beyond simple personalization to fundamentally change the economics of customer acquisition and retention. The shift in talent and technology required,…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Five announcements on June 1, 2026 share one structural move: vendors exposed their proprietary data as a governed layer that AI agents call directly, through…
The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a…
AI made marketing faster at producing almost everything, and the speed has surfaced a quieter problem underneath it. The output now arrives faster than teams…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Latest Research
The more recent insights, trends, and stats to guide your work
HireVue: AI in Hiring: The 2026 Imperative for Responsible Talent Acquisition
As detailed in the HireVue 2026 Global AI in Hiring Report, organizations worldwide are grappling with a new reality where…
More Industry News
Articles on MarTech, AI, & Customer Experience
2025’s Top-Performing Ads Showcase The Agility of Authenticity
With generative AI accelerating production cycles to near-instantaneous speeds, the industry-wide obsession shifted toward how much we could produce and…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Unsexy Prerequisite for AI Success in Commerce
The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in…
Expert Mode: The Case for Forgettable Customer Experiences
This brings us to a counter-intuitive but increasingly vital strategic pivot: the most effective customer…
Expert Mode: Beyond the Brand Police: Building a Design System on Conviction, Not Components
A system built on rules is fragile; it breaks the moment someone encounters a situation…
Expert Mode: Beyond the Playbook: Building Customer Loyalty One Story at a Time
What if the most powerful play in our book wasn’t a new piece of marketing…