Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery
Today, we’re going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn’t about a new channel to manage; it’s about the emergence of a new operating system…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s collection of announcements is a compressed snapshot of a structural shift in how marketing organizations will operate, compete, and be held accountable. Three forces…
The dominant theme of yesterday’s marketing technology and AI news is that the architecture of how marketing decisions get made is being restructured in real…
Yesterday’s wave of press releases tells a story that goes well beyond the usual vendor hype cycle — and CMOs need to read it carefully.…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Latest Research
The more recent insights, trends, and stats to guide your work
Bazaarvoice: Elevating E-commerce Trust: The Imperative for Authentic User-Generated Content Verification
Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the…
More Industry News
Articles on MarTech, AI, & Customer Experience
Top 10 Marketing Technology Thought Leaders in 2026
Let’s meet ten marketing technology thought leaders whose ideas consistently show up in enterprise strategy decks, conference agendas, and analyst…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They…
Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B…
Expert Mode: The 360-Degree Brand: Thriving at the Intersection of Media and the Creator Economy
The once-clear lines separating a brand, a publisher, and a creator have become increasingly, and…
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust…