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RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
Today, we’re going to talk about the often-overlooked foundation of successful business transformation: the human experience. We’ll explore why the employee experience isn’t just an HR initiative but a direct driver of customer outcomes, and how designing systems around the way people actually think—not just how we’re…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of announcements tells a more complicated story than the vendor headlines suggest. The through-line across all of them is a marketing function under…
Yesterday’s announcements tell a story that vendor headlines obscure: the marketing technology industry is bifurcating into two camps: those building AI infrastructure that actually changes…
This week’s research from HBR, Forrester, and MarketingProfs paints a clear picture: the CMOs winning with AI aren’t the ones with the most tools —…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Latest Research
The more recent insights, trends, and stats to guide your work
Incisiv: Unified Commerce in 2026: The Imperative for Growth and AI-Driven Excellence in Specialty Retail
The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a…
More Industry News
Articles on MarTech, AI, & Customer Experience
The researcher of 2026: Human judgment in an AI-first world
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The 360-Degree Brand: Thriving at the Intersection of Media and the Creator Economy
The once-clear lines separating a brand, a publisher, and a creator have become increasingly, and…
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust…
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such…