Expert Advice for Marketing Leaders on MarTech, AI, & CX
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LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving beyond theory to discuss tangible applications that…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline…
Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at…
Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Meltwater: Elevating Enterprise PR: Strategic Imperatives in an AI-Driven Landscape
The Meltwater State of PR Report 2026 reveals an industry grappling with age-old issues of resourcing and measurement, while simultaneously…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Unseen Foundation of AI-Powered Marketing
In our rush to harness these new capabilities, we often overlook the very foundation upon…
Expert Mode: Beyond the Search Bar: Navigating the New Era of Distributed Intent
For marketing leaders, the challenge isn’t just about learning a new tool; it’s about unlearning…
Expert Mode: Your AI Ambitions Are Being Held Hostage by Your Legacy Tech
The technical debt accrued over decades is now coming due, with interest. New research from…
Expert Mode: The Strategic Conductor in an AI-Powered World
The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from…