Expert Advice for Marketing Leaders on MarTech, AI, & CX
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One Amazing Thing About Docket with Arjun Pillai
Website visitors leave without talking to anyone. See how Docket’s AI agent qualifies each visitor and books meetings live — a conversational marketing demo.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s releases arrived on a light pre-holiday wire, and the ones that landed share a single subject: what has to be true beneath an AI…
Recent research keeps circling the same shift, and it’s a big one. AI has stopped being another tool you bolt onto the martech stack. It’s…
he releases that did land on July 1 share a common subject. They address the distribution, integration, and operational layers of AI in go-to-market work…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Standley: The Pervasive Cost of Everyday Tech Friction: Impact on Employee Productivity and CX
Everyday tech friction is not an occasional problem but a constant reality for the majority of desk workers, leading to…
More Industry News
Articles on MarTech, AI, & Customer Experience
Change Management When Implementing AI in Traditional Industries
Getting buy-in from skeptical teams and what actually drives adoption
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
Expert Mode: Unifying Performance and Inclusivity in the Age of AI
This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing…
Expert Mode: Your Brand Is Under Attack. Is Marketing Ready for the Fight?
The conversation around brand protection has fundamentally changed. What was once viewed as a defensive…
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