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Qualified Digital’s Kate Dalbey on building an adaptive martech operating model: why rollouts stall on the operating model, not the tool
Kate Dalbey, Chief Client Officer at Qualified Digital, on why martech rollouts stall after the contract is signed — and how to fix the operating model underneath.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Gartner, IAB, Cloudflare, and a candid APAC agency panel all landed in the same week on one question: what evidence quality does a number need…
Martech news for August 6-7, 2026: Nielsen buys DoubleVerify for $2.15 billion, Cloudflare ships an AEO visibility dashboard, and Signifyd reports fraud up 33%.
Martech news for August 5-6, 2026: PubMatic ships AgenticOS guardrails, KIBO AI unifies commerce agents, and Optimove finds 72% of US consumers use AI to…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Latest Research
The more recent insights, trends, and stats to guide your work
Pega: Architecting Agentic AI for Measurable Enterprise Outcomes
New research from Pega, conducted with Savanta and surveying over 500 global business and IT leaders who have implemented agentic…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?
This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Marketing Funnel Is Lying and What to Do About It
For decades, the marketing funnel has been a cornerstone of our practice. It provided a…
Expert Mode: Beyond the Prompt: Agentic AI and the New Era of Marketing Orchestration with Pega’s Tara DeZao
The next evolution isn’t simply about creating more content faster. It’s about building an intelligent,…
Expert Mode: The Uncomfortable Truth Between AI Ambition and AI Reality with Pega’s Don Schuerman
The C-suite mandate for “more AI” has been handed down. For many of us in…
Expert Mode: Beyond the Hype—Building a Revenue-Driven Marketing Engine in the AI Era
As marketing leaders, we are simultaneously expected to be seers of the future and pragmatic…
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