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CommerceIQ CEO Rahul Shah on discoverability as the new shelf: why retail media and product content are one system
CommerceIQ CEO Rahul Shah on why discoverability replaced shelf position in retail, and why retail media and product content now have to run as one system.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for October 7, 2026: Gartner finds 34% of U.S. shoppers willing to use AI for gifts, Optimove reports 72%. Plus Shopware, Olyzon and fraud0.
Martech news for October 6, 2026: Amex finds 15% of U.S. consumers trust AI agents with high-value buys; Emplifi, Stensul and Typeform ship agent tools.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Latest Research
The more recent insights, trends, and stats to guide your work
Looking Beyond the Hype of Agentic AI: How Businesses Can Generate Real ROI from Their AI Investments
Agentic AI has created incredible excitement and potential since its emergence in early 2024. However, the vast majority of deployments…
More Industry News
Articles on MarTech, AI, & Customer Experience
Leading Through Rapid Change
To stay competitive, companies and individuals need to change fast too. In today’s marketplace, the speed of technological advancement, especially with the rise of artificial intelligence, has pushed organizations to adapt faster than ever before. For leaders, this reality creates new challenges and opportunities: guiding teams through uncertainty, fostering a culture of learning, and building resilience against the turbulence of modern business.
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