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Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI
Georgia-Pacific’s Jason Ippen on why brand distinctiveness beats novelty when AI favors sameness, and how human judgment guides machine-speed creative work.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Five major press releases dropped on July 15, 2026 from Sprinklr, PwC/OpenAI, Tenon/ServiceNow, Digital Commerce 360/ReFiBuy, and Digital.Marketing, and each one, in its own way,…
Reposted from GregKihlstrom.com: Recent research across Forrester, Gartner, and adjacent CX coverage converges on the same seam. Adoption has stopped being the variable that separates…
Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Expedia Group: Bridging the AI Trust Gap While Away From Home: Why Accountability Defines the Future of The Travel Customer Experience
A recent study by Expedia Group, The AI Trust Gap, highlights that while travelers embrace AI for discovery and planning,…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI Is Now Explaining Your Customer Experience
Customers might browse a website, read support articles, ask a chatbot or contact a service team directly. Sometimes they’d watch…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Defender to Disruptor: Reshaping the Enterprise for the Future
We’ve seen the case studies—Blockbuster vs. Netflix, Sony vs. Apple, the taxi industry vs. Uber—so…
Expert Mode: From Insight to Intervention: The New Frontier of Digital Experience
For those of us leading marketing, product, and customer experience teams in the enterprise, the…
Expert Mode: The High Cost of Inconsistency in High-Growth B2B Brands
In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility,…
Expert Mode: The Agility Trojan Horse: How One Brand Turned Its Most Visible Service Into a Customer Retention Flywheel
We spend countless hours and dollars perfecting and promoting the one thing we believe defines…
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