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#63: One Amazing Thing about Encore with Michael Gants
No one wants to pass up the opportunity to get a new subscriber, but sometimes hitting that paywall causes users to bounce. But what if there was a way to engage users in a way that gives them a more valuable reason to stick around? Welcome to…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s press releases tell a story that vendor headlines obscure: the AI layer is being inserted between your brand and your customer at every touchpoint…
The dominant story in recent enterprise marketing research is a widening execution gap in agentic AI. Investment keeps climbing. Scaling doesn’t. Across the new reports,…
You could read yesterday’s press releases as a highlight reel of AI progress — fresh agents and platforms arriving by the hour. That reading misses…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Latest Research
The more recent insights, trends, and stats to guide your work
Metamorphosis: Navigating AI-Driven Transformation with the State of Martech 2026 Report
As revealed in the State of Martech 2026 report by Scott Brinker and Frans Riemersma, the industry is moving from…
More Industry News
Articles on MarTech, AI, & Customer Experience
PR Isn’t Optional—Silence Bleeds Deals and Money
For too long, the industry has treated PR as a vanity metric—a way to “sound good” rather than a strategic…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Moving Beyond the Mirror of Customer Feedback
We built sprawling Voice of the Customer programs and sophisticated feedback loops, all in service…
Expert Mode: The Paywall Blind Spot: Turning “No” into Your Most Valuable Customer Interaction
What if that tap of the “X” isn’t an endpoint, but an inflection point? It’s…
Expert Mode: De-Risking the Future by Sidestepping the Research Bottleneck
In the time it takes to field a traditional study, a new competitor could emerge,…
Expert Mode: The Unsexy Prerequisite for AI Success in Commerce
The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in…