Expert Advice for Marketing Leaders on MarTech, AI, & CX
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#854: PGA TOUR’s Zach Carlson on creating an amazing fan experience
Following the recent Qualtrics X4 Summit in Seattle, we’re going to talk about what it takes to engineer a world-class fan experience. We’ll explore how a legacy brand moves beyond the traditional event model to create personalized, memorable moments, and how they use real-time data not just…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The marketing technology stack is being rewired around AI agents, and the rewiring is happening faster than most marketing organizations are prepared…
While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding.…
The most structurally significant signal from these recent announcements is not any single product launch — it is the convergence of three…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Latest Research
The more recent insights, trends, and stats to guide your work
TikTok: The Platform Gen Z Can’t Quit (But Doesn’t Trust) Re-evaluating Digital Strategy for Enterprise Engagement and Trust
A Harris Poll conducted in February 2026 reveals a complex paradox: Gen Z relies heavily on TikTok for cultural content,…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: Why agentic AI is the next big shift in CX strategy
Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Recasting Loyalty from a Cost Center to Your Core Strategic Weapon
This article was based on the interview with Jim Sturm, President of North America at…
Expert Mode: Closing the Gap Between Marketing Strategy and Frontline Execution
The challenge for enterprise leaders isn’t just to create better campaigns, but to build a…
Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies &…
Expert Mode: Escaping the Generative AI Sea of Sameness with Toby Coulthard, Chief Product and Growth Officer at Jacquard
The promised land of hyper-personalized, unique content is starting to look suspiciously uniform. A strange,…