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One Amazing Thing About Klaviyo with Grant Deken
What if you could unite your marketing, data, and customer experience into one autonomous, intelligent platform, giving you your own, AI-first, B2C CRM? Welcome to One Amazing About Klaviyo. Today we’re talking with Grant Deken, Head of Product, Klaviyo Service at Klaviyo and he will be sharing their Service Suite, consisting of Customer Hub and Customer Agent with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Audience Growth Rate (AGR)
Audience Growth Rate (AGR) is the percentage increase in your total audience size over…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Consent Management Platform (CMP)
A consent management platform (CMP) is a web-based application that allows organizations to protect…
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Unseen Foundation of Agile Marketing: A Deep Dive into Identity Resolution
The vision is compelling: a seamless customer journey where every interaction is relevant, personalized, and…
Expert Mode: The Case for a Journey Management Reboot
Let’s be candid. The term “customer journey” has become one of the most ubiquitous phrases…
Expert Mode: Building vs. Buying vs. Composing: Navigating Software Decisions in the Age of AI
The decision of whether to build, buy, or license software has long been a challenge…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: CX Quality Is Falling—Forrester Says Total Experience Can Fix It
This article was written by Greg Kihlström for CMSWire. About 1,500 customer experience, digital-business and B2C marketing leaders converged here…
