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From Ai4: Big Spaceship’s CEO Taryn Crouthers on prioritizing human judgment while moving fast
Big Spaceship CEO Taryn Crouthers on where AI belongs in creative work, where human judgment can’t be delegated, AI addendums, and pricing beyond time and materials.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Agents that run continuously bill continuously. Holding companies are burying AI costs in principal media, OpenAI proposes useful intelligence per dollar as the enterprise metric,…
Yesterday’s martech news, July 27, 2026: Nielsen launched Ad Intel AI with agent access via MCP, and Vusion agreed to acquire In-Store Media for retail…
Human sign-off on high-risk AI agent actions fell from 40% to 25% in six months even as fully agentic campaigns began shipping end to end.…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Latest Research
The more recent insights, trends, and stats to guide your work
Futurum Signal: Agentic AI Platforms: Transforming Enterprise Operations from Insight to Autonomous Action
Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Transaction: Building a Resonant Brand in Fintech with Alexandra Westfal, COLIBRIX ONE
The world of fintech, and B2B technology more broadly, presents a unique branding paradox. On…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny…
Expert Mode: Navigating the Shift to Autonomous AI in Marketing with Jamie Domenici from Klaviyo
We are moving toward a future where human-led strategy is handed off to agentic AI…
Expert Mode: Why Your Obsession with Short-Term Metrics is Quietly Destroying Your Brand
This conflict is the focus of Eric Ries’s latest work, Incorruptible. Ries, whose previous book…
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