Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
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Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere
Office Beacon CEO Pranav Dalal on structuring a marketing team: strategic thinkers in-house, execution distributed, and a gated human layer over AI output.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Amazon DSP and Adform open ChatGPT ad buying, the IAB lifts 2026 US ad growth to 12.3%, Google ships Data Strength Uplift. Martech news, Sept…
Forrester, HBR, and Marketing Week converged inside five days on the constraint behind every AI routing decision: the manager layer making the call came up…
Klaviyo opens 260+ MCP tools and 490+ APIs to outside agents, WRITER ships Enterprise Brain, M11 Labs finds 47% claim gap. Martech news, Sept 9,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Latest Research
The more recent insights, trends, and stats to guide your work
Lippincott: Navigating the Contradictions: Essential Strategies for the Modern CMO in 2026
CMO Outlook 2026, a global study of over 500 marketing leaders by Lippincott and Bloomberg Media reveals critical tensions that…
More Industry News
Articles on MarTech, AI, & Customer Experience
How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research, comparison, and purchasing now runs through an AI agent rather than a person. The…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: When the Shopper Is a Machine: Aniket Deosthali on What “Winning” Means in Agentic Commerce
Envive CEO Aniket Deosthali on what “winning” means when AI agents do the shopping —…
Expert Mode: The End of Ownership? How AI and Data are Weaving a More Sustainable Future for Retail
The fashion industry, with its seasonal cycles and the specter of “fast fashion,” is perhaps…
Expert Mode from Ai4: Attention Isn’t Conviction, with Nir Elharar from Atera
Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two…
Expert Mode: Pricing for a World That Won’t Hold Still, with Tom Madine of ShipStation Global
What do you do when the cost of delivering your product changes faster than you…
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