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Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy
Acoustic CMO Alexi Hatch on why buyer-intent signals are decaying, how to build activate-ready first-party data, and why “every problem is an attribution problem.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Salesforce Agentforce Commerce reaches general availability, Amazon’s Creative Agent produces 80% of an ad, and shadow AI risk grows: July 6 martech news for CMOs.
The latest announcements tell a story that is more structurally significant than any single headline suggests. Taken together, they reveal that the marketing technology industry…
Most of the AI work inside marketing organizations right now generates activity that never reaches the bottom line. Two releases dated July 1, plus two…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Standley: The Pervasive Cost of Everyday Tech Friction: Impact on Employee Productivity and CX
Everyday tech friction is not an occasional problem but a constant reality for the majority of desk workers, leading to…
More Industry News
Articles on MarTech, AI, & Customer Experience
The Employee Experience Nobody’s Measuring: What Happens When You Remove the Worst Parts of Someone’s Job
Only 32% of U.S. employees are actively engaged at work right now. That number has been falling for five years…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
Expert Mode: Unifying Performance and Inclusivity in the Age of AI
This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing…
Expert Mode: Your Brand Is Under Attack. Is Marketing Ready for the Fight?
The conversation around brand protection has fundamentally changed. What was once viewed as a defensive…
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