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#858: MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth
Today, we’re going to talk about how to reframe the marketing operations function from a cost center or tactical execution engine into a strategic driver of growth. And we’ll explore a powerful, and perhaps counterintuitive, way to do it: by building a genuine community, not just as…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s news delivered a cluster of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition — not the incremental AI feature-adds…
This week’s intelligence from Gartner, Forrester, Braze, and Salesforce tells a consistent story: the organizations winning with AI aren’t the ones with the most tools…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Latest Research
The more recent insights, trends, and stats to guide your work
NMI: Future-Proofing Payments: What Consumers Demand for 2026
NMI’s 2025 Payments Survey, which gathered insights from 1,000 U.S. consumers, offers a clear perspective on these shifts, highlighting key…
More Industry News
Articles on MarTech, AI, & Customer Experience
Silence Is Surrender: How Playing It Safe Hands Your Story to the Competition
In a hyper-connected world, refusing to engage or hiding behind sanitized messaging isn’t caution, it’s capitulation. While you’re carefully polishing…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and…
Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single…
Expert Mode: Recasting Loyalty from a Cost Center to Your Core Strategic Weapon
This article was based on the interview with Jim Sturm, President of North America at…