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New Twilio Console: Comms, Compliance & AI in One Place | One Amazing Thing
Twilio’s new Console unifies communications, compliance, debugging, and AI troubleshooting in one “mission control.” See the demo with Asha Chakrabarty.
Up-to-the-Minute Analysis
Insights from the last 48 hours
This week’s research, insights, and news provide a consistent signal from the analyst desks: the limiting factor on AI value is organizational, and the vendor…
The honest read on yesterday’s news is this: vendors are racing to claim the “agentic” label while the practical implementation gap remains enormous. Salesforce’s Agentforce…
Yesterday’s press releases tell a story that vendor headlines obscure: the marketing function is splitting into two camps — those building integrated agentic operating systems…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Randstad: The AI Capability Gap: Bridging Technology Investment with Talent Infrastructure
The Randstad Workmonitor 2026 report revealed that nearly two-thirds of employers invested in AI within the past year, with over…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Strategic Conductor in an AI-Powered World
The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from…
Expert Mode: Beyond the Playground: Operationalizing Generative AI at Enterprise Scale
This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers…
Expert Mode: The Contact Center is Your New Competitive Intelligence Engine
We’ve become so fixated on resolving issues quickly that we often fail to ask the…
Expert Mode: Your Biggest Competitor Might Be an AI-Powered Scammer
The modern battlefield for customer trust and revenue is being fought on fraudulent websites, deceptive…