Expert Advice for Marketing Leaders on MarTech, AI, & CX
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#858: MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth
Today, we’re going to talk about how to reframe the marketing operations function from a cost center or tactical execution engine into a strategic driver of growth. And we’ll explore a powerful, and perhaps counterintuitive, way to do it: by building a genuine community, not just as…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of announcements tells a story that is more complicated than the vendor headlines suggest. The dominant theme is autonomous and agentic AI —…
AI in marketing is moving faster than the organizations deploying it. Agentic AI is already making autonomous decisions in campaign optimization, personalization, and media buying,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Latest Research
The more recent insights, trends, and stats to guide your work
Radial: Strategic Adoption of Agentic AI in Commerce: Priorities for CX Leaders
Radial’s The Dawn of AI and Agentic Commerce: Key Consumer Research on Agentic AI report reveals critical insights into these…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: How marketers can spark traveler wanderlust with emotion, authenticity and video
Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and…