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#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience
Today, we’re going to talk about what it takes to build that holistic view. We’ll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring it’s accessible, and why inclusivity is becoming one of the most powerful levers for brand growth. To help me discuss this topic, I’d like to welcome Nayaki Nayyar, CEO at Siteimprove.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Attentive
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Buy Online, Pick Up in Store (BOPIS)
Buy Online, Pick Up in Store (BOPIS) is a retail fulfillment model where a…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Latest Research
The more recent insights, trends, and stats to guide your work
IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders
While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
Three converging signals define this moment. First, AI-driven commerce is generating real traffic but failing to convert it at the same rates as traditional search…
The AI transformation of marketing is no longer a future-state planning exercise, but rather a present-tense organizational redesign challenge.
The news cycle delivered a set of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition, not the steady but incremental…
More Industry News
More Articles on MarTech, AI, & Customer Experience
The researcher of 2026: Human judgment in an AI-first world
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something…
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