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Crunchbase CRO Ann Davis on the pressure to show ROI from AI
Crunchbase CRO Ann Davis on the pressure to show ROI from AI — why “better AI” is a distraction and fixing siloed, proprietary data is what actually drives returns.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday produced a small set of marketing technology announcements, and they describe one subject from four angles: who controls the layer where AI systems decide…
Yesterday’s wave of announcements tells a story that vendor headlines obscure: agentic AI is no longer simply a roadmap item, as it is actively being…
Originally posted on GregKihlstrom.com: Recent research and insights from HBR, Forrester, and MarketingProfs point at the same problem from different directions, and a product launch…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Latest Research
The more recent insights, trends, and stats to guide your work
XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement
The XR Global Ad Accessibility Report 2026 highlights this evolution, revealing that advertisers and broadcasters must now view captioning not…
More Industry News
Articles on MarTech, AI, & Customer Experience
Love, Convenience, and the Emergence of Thoughtful AI Gifting
As we enter 2026, we find that, while traditional gifting remains important, how we shop for love has changed, and…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Unifying Performance and Inclusivity in the Age of AI
This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing…
Expert Mode: Your Brand Is Under Attack. Is Marketing Ready for the Fight?
The conversation around brand protection has fundamentally changed. What was once viewed as a defensive…
Expert Mode: Why Your Marketing OS Needs a Reboot in the Age of AI with Moburst CEO Gilad Bechar
The new central question is no longer “How do we rank?” but “How do we…
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