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Spotlight’s Deena Zenyk on customer advocacy when AI builds the shortlist
Spotlight VP Deena Zenyk on customer advocacy when AI builds the B2B shortlist: influence orchestration, the DNA framework, and measuring AEO impact.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, reported on September 8, 2026 that its first agentic campaign in EMEA, run with the programmatic…
AI Mini Stores reported a $24,473.29 client average on Sept. 7, 2026 with no period or denominator. Globe Teleservices counted attendees. Martech news.
Gartner, HBR, and the CMO Spend Survey converged inside five days on one change to martech economics: AI pricing moved from a seat to a…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Latest Research
The more recent insights, trends, and stats to guide your work
Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence
Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing…
More Industry News
Articles on MarTech, AI, & Customer Experience
How Purchase Decisions Now Form Before the Customer Is Involved
A growing share of product research and buying now runs through an AI agent rather than a person. The agent…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Brand Stewardship as an Offensive Strategy in the Age of AI with Jason Ippen, Georgia-Pacific
This article was based on the interview with Georgia-Pacific’s Jason Ippen on the intersection of…
Expert Mode fro Ai4: From Selling an AI Vision to Proving Tangible Value
This article was based on the interview with From Ai4: Dataiku CMO Mark Abramowitz on…
Expert Mode: The Leader’s Blind Spot: Why the Behaviors You’re Proudest Of Might Be the Ones Silencing Your Team
Most leaders don’t recognize the moment their own defensiveness closes a door. “Defensiveness and ego…
Expert Mode from: Escaping the Million-Dollar AI Pilot Trap with NiCE CTO Kevin Lee
The mandate from the C-suite is clear, and it has been for some time: “Do…
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