Expert Advice for Marketing Leaders on MarTech, AI, & CX
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The top-ranked enterprise marketing shows
Front’s Kevin Yang on maximizing both speed and coordination
Front Director of AI Kevin Yang on the coordination tax: 700+ ops leaders surveyed, three hours spent coordinating for every hour actually solving customer problems.
Up-to-the-Minute Analysis
Insights from the last 48 hours
New research puts a measurable ceiling on multi-agent coordination: collective accuracy peaks near 16 agents and declines after. Why verification cost, not compute, now governs…
Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The dominant theme is not that AI is arriving — it…
Three distinct forces landed simultaneously: the EU AI Act’s Article 50 transparency obligations became enforceable, Meta announced a dual move into cloud infrastructure and AI…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Latest Research
The more recent insights, trends, and stats to guide your work
TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends
According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
From AI Output to Business Outcome: Solving Marketing’s New Coordination Problem
The initial thrill of generating a sonnet about SaaS pricing models in three seconds has,…
Expert Mode: Cutting Through the AI Noise to Build a Real-World Strategy with Daniella Harkins, LiveRamp
The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring…
The New Cadence of Strategy in a World of Constant Disruption with JD Carter from Vasion
The pace of change, driven by everything from geopolitical tremors to the relentless advance of…
Expert Mode: The Evolving Role of the Digital Front Door in the Age of AI
This shift from a central destination to a distributed digital presence requires more than just…
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