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Optimizely’s Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human
Greg Heinz, Senior Director of Brand and Digital Strategy at Optimizely, on the 2026 rebrand: hand-commissioned illustrations, AI-generated backgrounds, and why “the agent can’t feel.”
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 12, 2026: Marketing Evolution launches the Substrate, Getty Images and Zeydoo ship MCP servers, and Global-e posts 20.9% EBITDA margin.
Gartner reports inference spending passed training spending in 2026. For CMOs, that makes verification a recurring operating cost on someone else’s meter. Here is how…
Croud found 69% of Americans would let AI buy for them without approval and Cox Automotive found 82% of dealers use AI. Martech news for…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Adobe: Creative AI Drives Business Growth for 87% of Users, Adobe Report Reveals: Implications for Enterprise Marketing Leaders
According to Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of over 16,000 creators, a significant 87% of…
More Industry News
Articles on MarTech, AI, & Customer Experience
Confident Nonsense: Drift Happens: When Models Go Stale
Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Search Box: The New Era of Agentic Commerce
What if that transactional, often-broken utility could become the most intelligent, personalized, and conversational part…
Expert Mode: What Your Competitors Can’t Buy: Rachel Orston on the Human Edge in an Automated CX
If a rival can buy the exact same AI you just rolled out, what’s actually…
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a…
Expert Mode: When Everyone Has the Same AI Tools, What Makes a Brand Feel Like Itself?
What’s left to set a brand apart once every competitor is running the same models,…
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