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TrustRadius’ Katie Allison on how B2B buying decisions get made today: AI use keeps rising, but trust in it has stalled
Katie Allison, Senior Manager of Research and Insights at TrustRadius, on why 63% of B2B buyers use AI but trust in its answers has stopped rising.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Four martech and AI releases carried Sept. 4-6, 2026 datelines from IFA Berlin. Winseed, iFLYTEK, 41caijing and Video Generator published zero outcome data.
Treyci finds AI engines disagree 2x on brand recommendations, Comscore measures sponsored ChatGPT ads, Videowise ships UGC AEO. Martech news, Sept 3, 2026.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Latest Research
The more recent insights, trends, and stats to guide your work
Parloa: Reclaiming Customer Trust: Modernizing Automated CX for the Demanding Consumer
he Parloa Consumer Patience Index 2026, a survey of 1,001 US consumers, reveals a population exhausted by ineffective automation and…
More Industry News
Articles on MarTech, AI, & Customer Experience
Nike Still Wins Athletic Apparel in ChatGPT. Puma Just Lost 23 Points.
A first look at AI search visibility for the world’s leading athletic apparel brands. May 2026 data.
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Leader’s Blind Spot: Why the Behaviors You’re Proudest Of Might Be the Ones Silencing Your Team
Most leaders don’t recognize the moment their own defensiveness closes a door. “Defensiveness and ego…
Expert Mode from: Escaping the Million-Dollar AI Pilot Trap with NiCE CTO Kevin Lee
The mandate from the C-suite is clear, and it has been for some time: “Do…
Expert Mode: When the Cheapest Face in Your Ad Doesn’t Exist with Donatas Smailys of Billo
Donatas Smailys, co-founder and CEO of Billo, a user-generated content platform that turns creator videos…
Expert Mode from Ai4: Beyond the Efficiency Mandate: Human Judgment in the AI-Powered Creative Process
As leaders, we understand that the real challenge isn’t simply adopting the latest generative tool.…
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