Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Lou Carbone on a new understanding of brand
In this episode Lou Carbone—founder and Chief Experience Officer of Experience Engineering, Professor of Practice at Michigan State University, and the pioneer often called the “Godfather of Experience Management”—argues that …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s martech news: Guideline adds verified, transaction-level ad measurement across ChatGPT and Perplexity, plus AI video and creator marketing launches.
More of the buying journey now runs inside AI systems that research products and buy on the customer’s behalf. Advantage is moving to whether those…
Salesforce Agentforce Commerce reaches general availability, Amazon’s Creative Agent produces 80% of an ad, and shadow AI risk grows: July 6 martech news for CMOs.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
The High Cost of “Cheap Innovation”: Technological Solutionism, Algorithmic Enshittification, and Unrealistic Representation in Marketing
Consumer backlash to AI-generated marketing or customer service is not so much a reactionary rejection of technology itself as it…
More Industry News
Articles on MarTech, AI, & Customer Experience
Agentic AI in Sales: Where Automation Helps, and Where It Hurts
Agentic AI promises autonomous lead research, scoring, and outreach, but experts caution that human oversight and measurable KPIs are critical to…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Competitive Advantage of Being Utterly Forgettable
The new competitive advantage lies in being “ridiculously easy to do business with”—so seamless, so…
Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel…
Expert Mode: Unifying Performance and Inclusivity in the Age of AI
This article was based on the interview with Siteimprove CEO Nayaki Nayyar on what it…
Beyond the Hype—Orchestrating an AI-Powered Marketing Engine
The deluge of AI-powered tools has created a palpable sense of urgency in every marketing…
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