Expert Advice for Marketing Leaders on MarTech, AI, & CX
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One Amazing Thing About Eikona with Nir Weingarten
Every marketer wants to tailor their experience to match what customers want, but personalization can often be more about what marketers want to show than what customers want to see. What if you could replace outdated A/B testing and adapt your content based on user behavior using…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 5-6, 2026: PubMatic ships AgenticOS guardrails, KIBO AI unifies commerce agents, and Optimove finds 72% of US consumers use AI to…
Martech news August 5, 2026: GIGR cut one customer’s marketing ops to 1 hour weekly, Cision reports 40% of marketers struggle to integrate data sources.
EU AI Act Article 50 transparency obligations took effect August 2. Greg Kihlström on what changes for marketing operations, agency contracts, and brand-configured agents.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Latest Research
The more recent insights, trends, and stats to guide your work
Qualtrics: Beyond HR: How Smart AI Governance and Strategic Investment in Frontline Employees Drive Measurable Business Value
The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?
This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Prompt: Agentic AI and the New Era of Marketing Orchestration with Pega’s Tara DeZao
The next evolution isn’t simply about creating more content faster. It’s about building an intelligent,…
Expert Mode: The Uncomfortable Truth Between AI Ambition and AI Reality with Pega’s Don Schuerman
The C-suite mandate for “more AI” has been handed down. For many of us in…
Expert Mode: Beyond the Hype—Building a Revenue-Driven Marketing Engine in the AI Era
As marketing leaders, we are simultaneously expected to be seers of the future and pragmatic…
Expert Mode: From Personalization to Agentic Transformation
For the better part of two decades, we, as marketing leaders, have been on a…
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