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Salesforce’s Nitin Mangtani on how AI is evolving on-site search
Today, we’re going to talk about the evolution of on-site search. For years, it’s been a functional, yet often frustrating, utility for customers. But with advancements in AI, it’s transforming from a simple keyword-matching tool into a conversational discovery engine that can anticipate intent and drive a…
Up-to-the-Minute Analysis
Insights from the last 48 hours
AI agents now sit on both sides of the transaction. They rank the information that shapes a purchase, they buy on a person’s behalf, and…
Yesterday’s wave of martech and AI announcements tells a story that is more complicated—and more consequential—than the vendor headlines suggest. The central theme is not…
Three reports landed this week from the big enterprise-intelligence shops, and read side by side they tell one story. AI is doing more than changing…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Omnisend: Optimizing Enterprise Email Strategy for Specific Outcomes
Omnisend’s The best time to send an email 2026 research, based on an analysis of approximately 26 billion emails, provides…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your AI Ambitions Are Being Held Hostage by Your Legacy Tech
The technical debt accrued over decades is now coming due, with interest. New research from…
Expert Mode: The Strategic Conductor in an AI-Powered World
The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from…
Expert Mode: Beyond the Playground: Operationalizing Generative AI at Enterprise Scale
This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers…
Expert Mode: The Contact Center is Your New Competitive Intelligence Engine
We’ve become so fixated on resolving issues quickly that we often fail to ask the…