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Shopback’s Carolina Paradas on how retailers are shifting their channel strategies with cashback
Today, we’re going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I’d like to welcome, Carolina Paradas, GM, North America at ShopBack.
Up-to-the-Minute Analysis
Insights from the last 48 hours
The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb…
The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb…
The CMO role is being rewritten by the marketing technology (and related) architecture that is running the enterprise. Forrester’s new research makes it explicit: the…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Latest Research
The more recent insights, trends, and stats to guide your work
AIMG: Enterprise AI 2026: The Shift from Adoption to Value Realization
This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess…
More Industry News
Articles on MarTech, AI, & Customer Experience
A Look Forward to 2026, Part 1: Why Authenticity and Agents Will Rule the Future
The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Digital Storefront to Business OS: The Website’s Evolving Role in Global Expansion
As brands scale globally, the static storefront of yesterday is evolving into a dynamic, intelligent…
Expert Mode: The Hidden Cost of Generosity and the Rise of the Post-Purchase Abuser
For the better part of a decade, enterprise marketing leaders have championed a singular cause:…
Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They…
Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B…