Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Linnworks CMO Hilary Smith on the manual work hiding inside automated operations: why AI’s biggest retail bet is the back office
Linnworks CMO Hilary Smith on why AI’s biggest retail investment is moving into inventory, fulfillment and order management — and what peak season really tests.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for August 31, 2026: Madrona’s IA40 puts $377B of $410B into three AI firms, while Archive, LG CNS and StoreClaw sell hours back…
McKinsey, HBR, the CMO Survey, and Marketing Week converged in 72 hours on one constraint for AI value: diffuse accountability. How to name the owner.
Martech news for Aug 27-28, 2026: The Trade Desk ships Kokai Zuma with claimed 32% CPA gains, and NIQ finds 74% of shoppers use AI…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Latest Research
The more recent insights, trends, and stats to guide your work
HostingAdvice.com: Cloud Outages: 73% of Americans Face Disruption Within 24 Hours – A Mandate for Enterprise CX and Marketing Resilience
A recent study by HostingAdvice.com (2026) reveals that 73% of Americans expect significant disruption to their lives within 24 hours…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: User Experience Design Tips … For the Agentic CX World
This article was written by Greg Kihlström for CMSWire. Since User Experience (UX) has been a discipline, the “user” has…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Org Chart is Not the Customer Journey with Todd Parsons, Criteo
This disconnect between our internal operating models and external customer reality is more than just…
Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization
This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery…
Expert Mode: Building a Brand from the Inside Out with California Pizza Kitchen Co-Founder Rick Rosenfield
n a recent conversation for The Agile Brand podcast, I had the opportunity to speak…
Expert Mode: The AI ROI Trap and Why Your Data Is the Real Goldmine
If you’re a marketing leader in an enterprise organization, you feel it every day. The…
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