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Brandi AI CEO Leah Nurik on winning the answer, not the click
Brandi AI CEO Leah Nurik on how AI assistants pick which vendors to name, why GEO needs PR and product marketing, and what to measure instead of rank.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Oct. 16, 2026 martech news: Auros finds 44% of U.S. shoppers avoid brands using AI in ads; Treasure AI unveils Digital Worker; Kling AI launches Kling 4.0.
Martech news for Oct. 15, 2026: DataDome logs nearly 25B AI agent requests in Q3, Wix gives agents a Stripe wallet, and Webflow connects its MCP to Gemini.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Latest Research
The more recent insights, trends, and stats to guide your work
Vericast: Conditional Loyalty: Navigating Instant Expectations in Retail Banking
A survey by Vericast and Dynata in June 2026 of 1,000 U.S. adults revealed that lower or no fees (39%)…
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Articles on MarTech, AI, & Customer Experience
WMF 2026: An Architectural Blueprint for Agile Brands Navigating the MarTech Revolution
Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26, BolognaFiere)—spanning a massive 70,000 sqm—responds precisely to this need for cross-functional integration.
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