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#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
Today, we’re going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted to keeping pace with rising customer expectations. This new landscape requires a shift in product leadership—from simply adopting trends to discerning real value, and using human judgment and creativity to decide where AI can make the biggest impact, and where it’s just noise. To help me discuss this topic, I’d like to welcome, Kevin Wang, Chief Product Officer at Braze.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Experience data and operational data
When talking about customer experience data, it is often described as there being two…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Latest Research
The more recent insights, trends, and stats to guide your work
Stord: The AI-First Imperative: Reshaping E-Commerce for 2026 and Beyond
Artificial intelligence is rapidly transforming the e-commerce landscape, moving beyond incremental improvements to fundamentally redefine consumer interactions and operational capabilities.…
Up-to-the-Minute
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