Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
CareFirst CMO Mack McGee on building the total experience across customers and employees
CareFirst CMO Mack McGee on how Forrester’s top-ranked insurer for Total Experience replaced NPS-only measurement with an operational experience scorecard.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news August 5, 2026: GIGR cut one customer’s marketing ops to 1 hour weekly, Cision reports 40% of marketers struggle to integrate data sources.
EU AI Act Article 50 transparency obligations took effect August 2. Greg Kihlström on what changes for marketing operations, agency contracts, and brand-configured agents.
IAB set AI visibility measurement standards on August 3, 2026, and PulsePoint, Rokt and Simpli.fi shipped agentic marketing platforms on August 4, 2026.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Qualtrics: Beyond HR: How Smart AI Governance and Strategic Investment in Frontline Employees Drive Measurable Business Value
The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Personalization to Agentic Transformation
For the better part of two decades, we, as marketing leaders, have been on a…
Expert Mode: The Human Glitch in the AI Loyalty Machine with Phaedon’s Jaclyn Wands
The current sprint to integrate artificial intelligence (AI) into every facet of the customer experience…
From AI Output to Business Outcome: Solving Marketing’s New Coordination Problem
The initial thrill of generating a sonnet about SaaS pricing models in three seconds has,…
Expert Mode: Cutting Through the AI Noise to Build a Real-World Strategy with Daniella Harkins, LiveRamp
The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring…
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