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Vasion Chief Strategy Officer JD Carter on Building a responsive brand
Today, we’re going to talk about navigating the complexities of modern business strategy in a world of constant disruption. Specifically, we’ll explore how Chief Strategy Officers can balance long-term vision with the need for near-term execution, particularly in the face of external pressures like economic shifts, competitive…
Up-to-the-Minute Analysis
Insights from the last 48 hours
AI made marketing faster at producing almost everything, and the speed has surfaced a quieter problem underneath it. The output now arrives faster than teams…
Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Perceived Ease of Use (PEOU)
Perceived Ease of Use (PEOU) is a core construct in the Technology Acceptance Model…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Latest Research
The more recent insights, trends, and stats to guide your work
Declining Confidence and Evolving Needs: Strategic Imperatives for Enterprise CX and Marketing from the 2026 Retirement Confidence Survey
The 2026 EBRI/Greenwald Retirement Confidence Survey (RCS), the 36th annual assessment of American workers’ and retirees’ financial outlook, reveals a…
More Industry News
Articles on MarTech, AI, & Customer Experience
Confident Nonsense: Garbage In, Polished Garbage Out
AI doesn’t correct bad data. It does produce confident output built on whatever you feed it. Because of this, most…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Brand Police: Building a Design System on Conviction, Not Components
A system built on rules is fragile; it breaks the moment someone encounters a situation…
Expert Mode: Beyond the Playbook: Building Customer Loyalty One Story at a Time
What if the most powerful play in our book wasn’t a new piece of marketing…
Expert Mode: Rewriting the Unicorn Playbook for an AI-Native World
Every successful enterprise has a playbook. It’s the collection of strategies, principles, and processes that…
Expert Mode: Beyond the Hype Cycle: Building a Creator Commerce Engine for Sustainable Revenue
We’ve treated influencer marketing as a necessary, if somewhat unpredictable, line item—a concession to the…