A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Starting an online store is easier than it used to be, but aren’t there still a ton of things you…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Customer loyalty is emotionally driven
The concept of customer loyalty has undergone a profound transformation in the past couple decades.…
Empowered Employees Enhance Customer Experience
The relationship between employee experience (EX) and customer experience (CX) has become increasingly significant. As…
Influencers Are Emerging in B2B: A New Paradigm in Marketing
In recent years, the landscape of marketing has undergone a profound transformation, particularly in the…
Feedback fatigue hinders customer engagement
In an era where customer experience is paramount for business success, the decline in customer…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
