Expert Advice for Marketing Leaders on MarTech, AI, & CX
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One Amazing Thing Optimizely Virtual Teammates with Kevin Li
Marketers are busier than ever, even with AI. See how Optimizely’s Virtual Teammates act as AI coworkers that do the work first — with Kevin Li.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Croud found 69% of Americans would let AI buy for them without approval and Cox Automotive found 82% of dealers use AI. Martech news for…
Martech news for August 10, 2026: RTB House finds AI outranks social feeds on shopping trust, 42% say AI slows decisions. Plus Upwork MCP, Viral…
Point-of-purchase evidence has a shelf life. PubMatic, Makeable, Google, and METR each pushed AI verification from a buying decision into a continuously running function. What…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
ADKAR is a change management framework that can help teams learn and adapt more…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
PAN Communications
PAN Communications is an integrated marketing and public relations agency that specializes in creating…
Contentsquare
Contentsquare is a digital experience analytics platform that helps businesses understand how and why…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA) is a key metric that measures the average revenue…
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
Transcend
Transcend is a data privacy infrastructure platform that helps companies programmatically manage user data…
Universal Product Code (UPC)
Universal Product Code (UPC) is a barcode symbology that is widely used globally for…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Latest Research
The more recent insights, trends, and stats to guide your work
Pega: Architecting Agentic AI for Measurable Enterprise Outcomes
New research from Pega, conducted with Savanta and surveying over 500 global business and IT leaders who have implemented agentic…
More Industry News
Articles on MarTech, AI, & Customer Experience
Confident Nonsense: Drift Happens: When Models Go Stale
Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a…
Expert Mode: When Everyone Has the Same AI Tools, What Makes a Brand Feel Like Itself?
What’s left to set a brand apart once every competitor is running the same models,…
When AI Answers the Call: Where Autonomous AI Belongs in the Contact Center with Chang Chang, Webex
Most contact centers are answering that question by accident. The default move with AI has…
Expert Mode: Why Your Marketing Funnel Is Lying and What to Do About It
For decades, the marketing funnel has been a cornerstone of our practice. It provided a…
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